Gee Ranasinha is CEO of Kexino, a full-service marketing services provider and a marketing technology developer that helps start-ups and small-to-medium-sized businesses located in North America, Europe, and Australia understand and deploy next-generation marketing and communications capabilities within - and across - their organizations. A combination of brand management, behavioral science, marketing strategy and execution, and business development.

In this episode of the Hyperdrive Minds podcast, Gee discusses the evolution of marketing, emphasizing that while tactics may change, the core principles of marketing remain the same. He highlights the importance of understanding the difference between marketing and promotion, the significance of customer research, and the concept of costly signaling. G. also addresses common mistakes made by startups, the current crisis in marketing, and the role of emotion in effective messaging. He shares insights on navigating marketing budgets, the importance of defining ideal customer profiles, and the impact of zero click marketing and AI. The conversation concludes with a focus on the value of building relationships in business and the need for marketers to listen to their customers.

Find Guest Here:

Website: https://www.linkedin.com/in/ranasinha/

Created by Blake Williams

Website: https://linktr.ee/blakewilliamshq

Hire Top Revenue Generating Talent with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

Fix Your Resume & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Listen to Hyperdrive Minds Podcast

Website: https://rss.com/podcasts/hyperdrive-minds

Chapters:

00:00 Introduction to Gee Ranasinha and Kexino

03:05 The Evolution of Marketing: Myths and Realities

05:49 Understanding Marketing vs. Promotion

08:50 The Importance of Customer-Centric Marketing

11:40 The Power of Direct Mail in Modern Marketing

14:57 Costly Signaling: The Psychology Behind Marketing

17:53 Common Mistakes Startups Make in Marketing

20:58 The Crisis in Marketing: Misunderstandings and Missteps

23:47 Determining Your Marketing Budget

44:07 Finding Your Unique Marketing Recipe

44:55 Understanding Marketing Timelines

48:17 Defining Your Ideal Customer Profile

49:45 The Importance of Niche Marketing

53:31 The Role of Distinctive Brand Assets

54:28 Leveraging AI in Marketing

57:37 Navigating Brand Changes and Customer Perception

57:54 The Shift to Zero Click Marketing

01:01:53 Understanding Dark Social

01:05:28 The Influence of Personal Interests on Business

01:09:24 Valuable Lessons from Sales Experience

01:10:26 The Importance of Listening to Customers

Scott Jones is the VP of Product at Realeyes, a pioneering Vision AI company, Scott is building a new platform business enabling plug-and-play of lightweight, market-leading Vision AI models for human measurement of Attention, Emotion and Identity. Scott works closely with the co-founders in driving product, sales, marketing, partnerships and new business development in verticals including consumer apps, gaming, consumer & business insights research, media, retail, ed-tech, wellbeing / mental health, automotive and more. Scott is a seasoned leader with over two decades of expertise in product development, strategy, innovation, marketing, analytics and operations across diverse sectors. His journey, marked by success in startups and global enterprises, is defined by the creation and growth of impactful products across a variety of domains and verticals including AI, software, hardware / IoT, platforms, SaaS, adtech / martech, the cloud, and e-commerce. He loves to solve compelling problems and create value for customers and stakeholders. He is also a professional musician and artist.

In this episode of the Hyperdrive Minds podcast, Scott Jones shares his journey from aspiring musician to product management in the tech industry. He discusses the importance of creativity, flow state, and building effective product teams in startups. The conversation also delves into the current job market, the applications of Vision AI at Realeyes, and the ethical considerations surrounding synthetic data. Scott emphasizes the need for high-quality data in AI models and reflects on the future implications of AI on the job market, advocating for a positive mindset in navigating these changes.

GUEST:

Scott Jones, VP of Product at Realeyes

LinkedIn: https://www.linkedin.com/in/scottjeezey/

Website: http://www.realeyesit.com

HOST: Blake Williams, Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Hyperdrive Minds Podcast host

Website: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole, Double Your Interviews, and Accelerate Your Job Search with an HR Approved Resume & LinkedIn Profile.

Website: https://HRapproved.com

Hire Revenue Generating Talent or Find Your Next Career Opportunity with Hyperdrive Recruiting - Fastest Recruiting in the Galaxy.

Website: https://hyperdriverecruiting.com

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, Substack, and RSS. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Website: https://rss.com/podcasts/hyperdrive-minds

Keely Flood runs a recruitment agency and coaching business. He has a decade of experience in new client acquisition sales, helping generate over 10 million in revenue within the recruitment industry. Over the 10 year period, he has broken into over 100 new accounts and trained over 40 other individuals to do the same. He is intimately familiar with the challenges and hurdles faced when building a book of business, acquiring new clients, and implementing a sales system that can be scaled as your company scales. He brings that experience to a small number of early stage, growth focused recruitment companies. He partners with solo-operators and owners as an advisor and mentor assisting them in their growth phase.

GUEST:

LinkedIn: https://www.linkedin.com/in/keely-flood/

Website: https://stan.store/SystematicRecruiter

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, Substack, and RSS. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X. Podcast

Website: https://rss.com/podcasts/hyperdrive-minds

Blake Williams is Founder/CEO of Demandi.co, a content creation platform that helps B2B SaaS companies launch decentralized creator programs that drive targeted audience growth and brand activation, turning networks into content engines to fuel scalable revenue outcomes without losing your sh*t! The platform accelerates network powered content generation at scale whether its a founder and 4 other people collaborating or a herd of 450 micro-influencers, we help curate the content around the key scenarios your audiences face again and again so you become known for the POV's that align with your values and the work you do! Blake is a serial entrepreneur, investor, advisor, and industry expert in ABM and partner programs.

GUEST:

LinkedIn: https://www.linkedin.com/in/ecosystem-led-growth-marketing/

TRY DEMANDI:

Website: https://demandi.co/play-bigger/checkout/?via=blake-williams

$100 Coupon Code: CZU92IHZ

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

TIMESTAMPS:

00:00 - Introduction & How We Connected

07:46 - Early Career at Business Evolution

13:48 - The Shift to Account-Based Marketing

17:01 - Blake's Start-up Portfolio

20:38 - Building Demandi.co and Personal Branding

26:23 - Leveraging LinkedIn to Your Advantage

27:35 - Defining Your Niche and Target Market

31:50 - Niche versus Specialization

33:57 - Understanding Customer Personas

35:18 - The Power of Video and Authentic Engagement

37:33 - Understanding Ecosystem Led Growth

41:57 - Should You Be Running Ads & Boosting Content

43:03 - Demandi.co for HR and Talent Acquisition Teams

44:15 - Future of AI in Marketing & Content Creation

46:59 - Navigating Job Seeking with AI & Content

51:20 - Pivoting from Podcasting to Partnertalk.com

53:14 - Blake's Podcasting & Content Challenges

57:59 - How Frequently To Repost Content

1:00:56 - Process for Creating Funny Skits

1:06:45 - Special offer for Demandi.co

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Podcast Website: https://rss.com/podcasts/hyperdrive-minds

Chad Sowash is HR's Most Dangerous Podcaster - Host of the Chad & Cheese Podcast, Startup Advisor, Angel Investor, Business Leader, Enterprise Growth, Partner Dev, GTM Strategy, Marketing, & U.S. Army Veteran. Chad has chosen to focus his energy on making a difference in veteran hiring, workforce, economic, business and technology development within the recruitment and staffing industry. Chad has inspired thousands through various speaking engagements focused on military hiring, digital strategy, workforce, education and economic development. In addition, Chad has been showcased on NBC Nightly News, CNN American Morning, and NPR Weekend Edition while also being quoted in several publications throughout the world.

GUEST:

LinkedIn: https://www.linkedin.com/in/chadsowash/

Website: https://www.chadcheese.com/

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

TIMESTAMPS:

01:31 - The Evolution of the Chad and Cheese Podcast

05:43 - Chad's Background & Podcasting Journey

10:17 - Using Profanity & Other Podcasting Advice

13:12 - Current Job Market Challenges

16:54 - Elon Musk and the Future of DOGE

23:10 - Drones over NJ - WTF?

24:36 - The Death of the Resume & ATS Shortfalls

32:36 - The Ethics of Data Collection in Job Applications

34:35 - The Debate on Diversity, Equity, and Inclusion (DEI)

35:36 - The Role of AI in Recruitment and Job Creation

44:37 - Could Brain Chemistry Dictate Political Opinions

45:55 - Core Issues Inhibiting the USA

52:27 - How Chad uses AI

55:52 - What's Happening with Job Boards

01:00:21 - The Problem with AI Interviewing Agents

01:02:51 - Exploring AI Sales Agents

01:08:55 - The Importance of Self-Care and Media-Free Reflection

01:12:40 - Bonus conversation with Walter - AI Support Agent

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Podcast Website: https://rss.com/podcasts/hyperdrive-minds

Kagehiro Mitsuyami is Founder of LockedIn AI Interview Assistant. Super charge all professional online meetings and interviews with @LockedInAI AI. He is reshaping the future of online meetings and interviews with real-time actionable AI support. Is it cheating? Is it fair play? You decide!

GUEST:

LinkedIn: https://www.linkedin.com/in/jiachenggui/

Website: https://www.lockedinai.com/

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

TIMESTAMPS:

3:04 - Backstory of LockedIn AI

5:32 - Caesar's Story

8:12 - Separation from Final Round AI

10:47 - Ethical Concerns about AI Interview Support

13:41 - Technical Interviews

16:40 - Hiring at @LockedInAI

17:32 - Challenges during development

18:43 - Desktop versus Mobile app

20:16 - Reading script versus summarizing AI content

23:34 - Key takeaways from 50 interviews

24:39 - LockedIn AI can store & reference your stories

25:38 - User Success Story

27:39 - New Features Ahead

29:27 - AI Auto Apply

32:08 - The job of helping people land jobs

33:22 - Are they seeking funding?

34:41 - Future of software engineering careers / jobs

38:27 - Habits that have led to his success

39:35 - Questions for a recruiter

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Podcast Website: https://rss.com/podcasts/hyperdrive-minds

Jim is Head of Developer Advocacy at Pieces, focusing on enabling developers to be more productive by leveraging contextual awareness of not only the code they write, but the content the read and the conversations they have. He’s British, so sounds way smarter than he actually is, and lives in the Pacific North West of the USA. In the past he’s lived in 4 continents working as a developer and engineering manager on back end, desktop, mobile and cloud applications across scientific software, banking, IoT and more. He's spoken at conferences and events all around the globe, organized meetup groups and communities, and written books on mobile development and IoT. He also hates and is allergic to cats, but has a 11-year-old who loves cats, so he has 2 cats. Above average Star Wars fan!

GUEST:

LinkedIn: https://www.linkedin.com/in/jimbobbennett/

Website: https://pieces.app/

YouTube: @jimbobbennett

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

TIMESTAMPS:

2:25 - Star Wars background chat

3:51 - How we met

5:55 - Favorite Star Wars movie

15:47 - Jim's Background

19:49 - Use cases for Pieces for Developers

23:23 - Comparing Pieces to other AI co-pilots

25:24 - Comparing Microsoft Recall

29:06 - Impacts of AI and developer adoption

31:53 - AI hype for problems that don't exist

32:29 - Start-up product enablement

34:25 - AI auto apply tools

37:03 - Tech job market

39:05 - Should people continue learning to code

42:54 - AI company to write 8,000 books per year, but will anyone read?

45:04 - The Last Screenwriter movie trailer

47:04 - Challenges measuring developer productivity

51:49 - Is there a place for grumpy yet talented developers on a team?

55:03 - Success in a job is 80% soft skills, 20% technical skills

57:51 - Issues with live coding interviews

59:39 - Alternative ways to evaluate developers

1:04:00 - Benefits of the contract-to-hire model

1:06:03 - Running half marathons

1:10:53 - Habits that have led to Jim's success working from home

1:16:47 - Questions for a recruiter (importance of networking)

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Podcast Website: https://rss.com/podcasts/hyperdrive-minds

Shaun Hervey is Founder / Headhunter at Arkham Talent, a recruiting company that believes in authenticity and being true to oneself. They don't believe in wearing masks or hiding behind a facade - they embraces their quirks and individuality, because that's what makes humans unique. Arkham is not your typical corporate recruitment agency - they're weird, vulnerable, and sarcastic. They believe you don't always have to be "on" or write in jargon to get the job done. They are brutally honest because peoples lives are bigger than a paycheck. They're not pretending to be someone they're not, and know that many of their clients feel the same way. So they encourages you to bring your best or worst, they doesn’t give a shit. Just bring yourself.

GUEST:

LinkedIn: https://www.linkedin.com/in/shaunhervey/

Website: https://www.linkedin.com/company/arkhamtalent/

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

TIMESTAMPS:

2:44 - Favorite Band

5:02 - Creating Content part 1

10:44 - New Hyperdrive Recruiting Gear

12:38 - Politics - don't listen to this part

26:36 - Shaun's background

28:56 - Arkham Talent

32:53 - Healthcare SaaS

36:17 - Creating Content part 2

41:27 - LinkedIn Content Gurus

47:07 - LinkedIn Video Message for BD

52:43 - Cold Calling

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Podcast Website: https://rss.com/podcasts/hyperdrive-minds