How to Build a More Resilient Agency
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What would happen to your agency if you suddenly couldn't work?
When Jaye Cowle, founder of £3m+ agency Launch, was diagnosed with cancer, she discovered just how much of the business depended on her.
Drawing on our original conversation, we explore the hidden risks of founder dependency, the importance of financial resilience, systems and people, and how to protect your agency against the unexpected.
Practical lessons for building a stronger, more resilient business that doesn't rely on you for everything.
Learn More...
Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett
Website: www.marketingmomentumforagencies.com
Book a call: calendly.com/tracey-burnett/triage
Email: tracey@leadstosuccessglobal.com
Phone: +44 7877 042 804
Connect with Jaye Cowle: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/
Listen to the full episode with Jaye - From 40% Client Loss to £3M+: How Jaye Cowle Built a Resilient Agency in a Tough Market https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000740762254
ABOUT THE GUEST
Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it.
About The Host
Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.