GROWTH PILLAR: Sales & Revenue

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies

You think your marketing is the problem. It probably isn't. Until you fix what's actually broken, your best leads will keep going cold.

Maeve Ferguson is a former professional steeplechase jockey who now runs Maeve Ferguson Consulting from a horse farm in Northern Ireland. She built the Client Engine, a system that turns an expert's books, frameworks, and ideas into diagnostic tools that fix broken lead generation without another sales call. Her clients, including Harvard's Dr. Arthur Brooks, see results from $120,000 to multi-millions a year. In this episode, Maeve breaks down a real sales strategy for people with expert authority but no system behind it ~ why a quiz funnel isn't the same as a real diagnostic, and why chasing more visibility is the wrong move for business growth once you're already established. This one is for coaches, consultants, and experts who have the knowledge but no system built to convert it.

Key topics covered:

• Why diagnostic assessments beat quiz funnels and old-school lead magnets
• The Client Engine method ~ qualifying prospects before a sales call ever happens
• IP mapping: turning an expert's frameworks into a system that sells for them
• Rich niche positioning ~ and why "struggle bus" messaging attracts the wrong clients
• Agentic AI and where sales infrastructure is headed next
• Building a business that outlasts you

Guest links:
Website · LinkedIn · Instagram · Facebook · Free Diagnostic ~ Impact Score Assessment

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— PARTNERS ON THIS EPISODE —

• At Hive ~ real-world business networking, in person and online
• Profit10 ~ a free diagnostic that shows coaches and consultants where their sales conversations are going general instead of closing
• Gentry Learning ~ real estate education from Fred Crouch, courses, listings, and an Investor Club

Next Steps

• Email: info@kreativinsight.com
• Join Canada Growth Network ~ $1 CAD first month, $47 CAD/month. Real tools. Real people.
• Subscribe to the K4B blog
• Search K4B episodes
• Register as a K4B guest
• Visit Knack 4 Business

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

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