How To Be A Partner In Change Not The Arbiter
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How To Be A Partner In Change Not The Arbiter
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How to Be the Partner in Change, Not the Arbiter
Healthcare has never had more ways to reach people: calls, texts, emails, portal nudges, AI outreach. Yet health still isn't communicated in the most relevant way to the people who need it most.
Rex Wallace talks with Michelle Bellon, CEO of Rescue Agency, a behavior change company whose work covers vaping, substance use, healthy eating and mental health. Michelle explains why knowledge is rarely what's missing, why fear and facts make people tune out, and why anyone asking for change should take on some of the burden of it.
In this conversation:
- The "whoa moment": why up to 95% of behavior runs on autopilot, and how to create space for someone to reconsider
- The McDonald's drive-thru test: building healthy swaps that cost no more time or money
- Why people don't have to change for your reasons to make a real change
- Why communications designed for everybody reach nobody
- When nudges work, and when they go into the abyss
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