How Membership Organizations Shape Their Digital Future
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How Membership Organizations Shape Their Digital Future
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In this episode, Alan Perestrello, Managing Director at HartSquare, joins Digital Transformation Survivors to explore how membership and charity organizations are redefining their digital journeys.
From balancing tradition with innovation to building user-led technology ecosystems, Alan shares how communities rooted in shared purpose can make smarter decisions about their marketing and CRM stacks.
Together, we discuss the unique dynamics of member-driven engagement, the challenges of retention versus acquisition, and how truth, standards, and trust are being reshaped in the age of intelligent agents.
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