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How I Built This with Guy Raz

How I Built This with Guy Raz

De : Guy Raz | Vox Media
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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. How I Built This is part of the Vox Media Podcast Network. Economie
Épisodes
  • Advice Line with Tope Awotona of Calendly

    Advice Line with Tope Awotona of Calendly
    Oct 29 2026
    Today’s callers: Dominic in London faces challenges with profitability and scaling for his foldable bike helmet. Then, Ivana in Vancouver wonders how to maintain the momentum of her pet gear brand as she prepares for the arrival of her first child. Danny in South Carolina wants to expand her nail salon concept without making major trade-offs in her family life. And Justin in Boston grapples with prioritizing the many channels in which he sells his customized footwear. Plus, Tope discusses Calendly’s new AI-powered scheduling assistant and how advances in technology are making it easier than ever to get new software applications off the ground. Thank you to the founders of Newlane, Playfield, the Nail Room, and ISlide for being a part of our show. Be sure to listen to Calendly's founding story as told by Tope on the show in 2020. Some news: This is the final episode of the Advice Line. Thanks to all of the callers and returning guests who were a part of its run, and to all of you who tuned in — you make How I Built This great. This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Annlie Huang. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 h et 1 min
  • FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work

    FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work
    Oct 26 2026
    Heather Hasson and Trina Spear saw an opportunity nobody else seemed to notice: millions of healthcare workers were spending long days in uncomfortable, ill-fitting scrubs. So they set out to reinvent them. Heather was a designer with almost no money. To join her, Trina left a prestigious job at Blackstone and cashed out her retirement. They sold scrubs out of a car, got rejected by hundreds of investors, and eventually built FIGS into a multibillion-dollar public company. Along the way, they paid $40 million to fight a lawsuit, navigated a pandemic, and watched their company’s valuation swing by billions. This week, Heather and Trina share how they built the “Lululemon of Scrubs”—and why your net worth is not the same thing as self worth. What you’ll learn How a trip to Kenya changed Heather’s view of uniforms–and led her to start her own scarf and tie business How Heather spotted an opportunity in a stale category: healthcare workers want comfortable clothes, too How free coffee became a tool for customer growth How the founders endured hundreds of investor rejections and learned to pursue a quick no How FIGS built a community that is “diehard obsessed” with their products How it pays–and what it costs– to defend your company against competitor lawsuits Why net worth shouldn’t determine self-worth How Heather and Trina think about resilience, luck, and building a company that lasts Timestamps: 07:05 - Heather’s dreams to become a surgeon and launch a handbag business fall through, so she takes a life-changing trip to Kenya 13:53 - Heather meets a healthcare friend for coffee: “What are you wearing?... This is garbage.” 20:46 - Trina beats Heather in a tennis match, and the two become business partners 29:38 - Trina walks away from Blackstone to join Heather, and everyone asks, “What are you doing?” 35:05 - FIGS launches: Healthcare workers get it, but investors don’t 47:56 - A big-time investor comes on board—from the movie business 52:17 - A competitor sues for $800 million, and Heather and Trina use anger to their advantage 59:46 - COVID hits… and a year later, FIGS goes public 1:08:22 - No major plans to diversify: FIGS is all-in on scrubs for now This episode was researched and produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineer was Robert Rodriguez. Follow How I Built This: Instagram → @howibuiltthis X → @HowIBuiltThis Facebook → How I Built This Follow Guy Raz: Instagram → @guy.raz Youtube → guy_raz X → @guyraz Substack → guyraz.substack.com Website → guyraz.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 h et 12 min
  • Advice Line with Seth Berkowitz of Insomnia Cookies

    Advice Line with Seth Berkowitz of Insomnia Cookies
    Oct 23 2026
    Today’s callers: Kahindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the benefits of her wool sauna hats. And Carol from Houston wonders whether to market her collegiate purses and accessories l to students or their gift-giving family members. Plus, Seth lays out his ambitions to quadruple Insomnia’s locations and become a global chain — without turning to franchising. Thank you to the founders of Kahindo, Sauna Societé, and Desden for being a part of our show. Be sure to listen to Insomnia Cookies’ founding story as told by Seth on the show in 2024. This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Annlie Huang. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    44 min
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