How ElevenLabs Does GTM (And Why You're Overbuilding AI Automations)
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How ElevenLabs Does GTM (And Why You're Overbuilding AI Automations)
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Oscar Lance works in go-to-market at ElevenLabs, where GTM hires are expected to close fast and experiment even faster. In this episode he explains why he thinks people get too obsessed with automation, and what actually moves deals forward: cold calls, speed to lead, and knowing when to stop tinkering.This was the first Quest episode recorded in person, in the new studio.He walks through the three things that make a cold call work, the ElevenLabs sales cycle from first call to closed customer, and the event CRM he built in Lovable with ElevenLabs speech to text. Then the hiring side: what gets someone hired in GTM at ElevenLabs, how to ask for a referral properly, and the five-year-plan answer he actually wants to hear.One thing to try this week: build your own voice agent and train it on your FAQ.Frameworks and artifacts from every episode: dikshadutta.substack.comHow to stay relevant with AI, for growth marketers and founders.
