How Can CMOs Build Trust From the Inside Out?
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How Can CMOs Build Trust From the Inside Out?
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In this thought-provoking episode, host Lee Scheinbart interviews Dr. Jess Bunin, retired U.S. Army colonel, physician leader, executive coach, and author of From the Inside Out: How Self-Aware Leaders Build Trust and Transform Healthcare. Drawing on her experiences in military medicine, medical education, and healthcare leadership, Jess explores why building trust with others must first begin with understanding ourselves.
Lee and Jess examine the relationship between self-awareness, trust, and accountability, including how leaders can address harm without creating more harm in the process. The conversation introduces restorative justice as a different way to approach conflict—looking beyond individual behavior to understand who has been affected, what systems may have contributed, and how relationships can be repaired. Dr. Bunin also challenges CMOs to balance accountability with support, resist organizational scapegoating, and recognize that meaningful culture change begins with the leader’s willingness to look inward before leading outward.
