Couverture de Herb, Ep 1: The Panic

Herb, Ep 1: The Panic

Herb, Ep 1: The Panic

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In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person with a unique personality and opinions that deserved to be heard. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of U.S. history. Transcript Learn more about your ad choices. Visit megaphone.fm/adchoices
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