In this episode of Healthcare Americana, host Christopher Habig sits down with Sierra Lavallee, head of marketing at Freedom Healthworks, to explain why smart, strategic marketing is one of the most important factors in building a successful direct primary care practice. They discuss how marketing helps connect the right patients with the right doctors, why visibility and education matter more than ever in today’s consumer-driven healthcare environment, and how physicians can market themselves without sacrificing professionalism. From branding and websites to social media, community engagement, and patient follow-up, this conversation breaks down practical, real-world marketing strategies that help DPC clinics grow from an idea into a thriving, patient-centered business.

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In this episode of Healthcare Americana, host Christopher Habig talks with neurosurgeon and healthcare policy leader Dr. Anthony DiGiorgio about the growing crisis around prior authorizations. They discuss how complicated approval processes delay urgent care, burden physicians, and put patients at risk. Dr. DiGiorgio explains why smarter, low-friction models such as gold-carding and stronger subspecialty board oversight could help rebuild trust between physicians and payers. The conversation also covers the 340B drug discount program, which Dr. DiGiorgio has testified about before Congress. He explains how a program originally designed to help low-income patients has become a major revenue source for large hospital systems and often increases costs for Medicaid, Medicare, and private insurance. Together, they offer a clear and accessible look at what is broken in these systems and what meaningful reform could achieve.

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In this episode of Healthcare Americana, host Christopher Habig talks with Tim Hirsch, COO of ShareWELL Partners, about health sharing as a practical and affordable alternative to traditional health insurance. Tim explains how health shares work, why they often cost much less than insurance premiums, and how combining a health share with a DPC or FreedomDoc membership can help protect families from major medical expenses. They also cover common misconceptions, pre-existing condition rules, and the steps members take if they need surgery or face an unexpected health event.

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