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Head-to-Head by New Homes Solutions

Head-to-Head by New Homes Solutions

De : New Homes Solutions Consulting
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Head-to-Head, powered by New Homes Solutions, is the ultimate guide for homebuilders and their sales and marketing teams. Here you'll have access to the hottest topics and best industry practices for building your businesses and sales teams. We go head-to-head with industry thought leaders for in-depth conversations about what is keeping you up at night. You can consider this your sales meeting in a box! H2H is recorded live, and you are invited to join us live by registering in advance on NewHomesSolutions.com/Head-to-Head. Or, you can listen to us on the go wherever you get your podcasts.

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    Épisodes
    • Where Did All My Web Traffic Go?
      Jan 21 2026

      Where did all your web traffic go?

      If leads feel softer… If traffic is down but nothing is “broken”… If sales teams are working harder and converting less…

      You’re not imagining it.

      In this episode of Head-to-Head, Kimberly Mackey sits down with Greg Bray, President of Blue Tangerine and co-host of the Builder Marketing Podcast, to unpack how AI-powered search is reshaping buyer behavior, visibility, and lead flow—long before sales ever gets involved.

      This isn’t a marketing tactics episode. It’s a sales and business performance conversation.

      You’ll learn why traffic drops don’t always mean demand is gone, how AI search changes lead quality, and why alignment between sales, marketing, and leadership is now critical to protecting results.

      If you’re responsible for sales outcomes, marketing investment, or forecasting, this episode will help you connect the dots.

      Listen in. Because when visibility disappears, sales always feels it first.

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      58 min
    • The NEW Lessons Learned from This Year's Mystery Shopping Benchmark Study
      Jan 20 2026

      In this Head-to-Head episode, Kimberly Mackey welcomes back Leah Turner of Melinda Brodie & Company to review the latest Mystery Shopping Benchmark Study and what it reveals about today’s buyer experience.

      For the first time, the study showed a decline in every category—raising big questions about consistency, coaching, and execution.

      Highlights include: builder story (30%), asking for the sale (45%), and model demonstration (84%)—plus practical guidance for sales leaders on getting out of the office and back into the field where performance is built.

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      1 h et 2 min
    • Slowing Traffic? Now What? How to Keep Selling Now!
      Dec 19 2025
      Head-to-Head: Slowing Traffic? Now What? How to Keep Selling Now

      with Roland Nairnsey | New Home Sales Plus

      Traffic slowing down? Models getting quieter? Waiting it out is not a strategy.

      In this timely episode of Head-to-Head, Kimberly Mackey is joined by Roland Nairnsey of New Home Sales Plus to tackle one of the biggest challenges sales professionals and builders face right now: how to keep selling when traffic slows.

      This isn’t theory—it’s a practical, high-energy conversation packed with a Top 10 list of actions you can take right now to create momentum, generate activity, and drive results in a tough market. From smarter Realtor outreach and community partnerships to creative social strategies that stop the scroll, this episode delivers ideas you can actually use—today.

      You’ll hear how to:

      • Build stronger Realtor relationships without sounding transactional

      • Create grassroots community connections that lead to real traffic

      • Use social media and video in ways that feel human, not salesy

      • Align Sales and Marketing to multiply impact

      • Turn slow periods into an advantage instead of a setback

      This episode is a rally cry for sales pros, marketers, and builder leaders who refuse to sit back and wait for conditions to improve. Because activity creates activity—and predictable sales don’t happen by accident.

      🎧 Listen now, subscribe to Head-to-Head with New Homes Solutions, and get back in control of your sales—no matter what the market is doing.

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      1 h et 2 min
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