Where did all your web traffic go?

If leads feel softer… If traffic is down but nothing is “broken”… If sales teams are working harder and converting less…

You’re not imagining it.

In this episode of Head-to-Head, Kimberly Mackey sits down with Greg Bray, President of Blue Tangerine and co-host of the Builder Marketing Podcast, to unpack how AI-powered search is reshaping buyer behavior, visibility, and lead flow—long before sales ever gets involved.

This isn’t a marketing tactics episode. It’s a sales and business performance conversation.

You’ll learn why traffic drops don’t always mean demand is gone, how AI search changes lead quality, and why alignment between sales, marketing, and leadership is now critical to protecting results.

If you’re responsible for sales outcomes, marketing investment, or forecasting, this episode will help you connect the dots.

Listen in. Because when visibility disappears, sales always feels it first.

In this Head-to-Head episode, Kimberly Mackey welcomes back Leah Turner of Melinda Brodie & Company to review the latest Mystery Shopping Benchmark Study and what it reveals about today’s buyer experience.

For the first time, the study showed a decline in every category—raising big questions about consistency, coaching, and execution.

Highlights include: builder story (30%), asking for the sale (45%), and model demonstration (84%)—plus practical guidance for sales leaders on getting out of the office and back into the field where performance is built.

with Roland Nairnsey | New Home Sales Plus

Traffic slowing down? Models getting quieter? Waiting it out is not a strategy.

In this timely episode of Head-to-Head, Kimberly Mackey is joined by Roland Nairnsey of New Home Sales Plus to tackle one of the biggest challenges sales professionals and builders face right now: how to keep selling when traffic slows.

This isn’t theory—it’s a practical, high-energy conversation packed with a Top 10 list of actions you can take right now to create momentum, generate activity, and drive results in a tough market. From smarter Realtor outreach and community partnerships to creative social strategies that stop the scroll, this episode delivers ideas you can actually use—today.

You’ll hear how to:

• Build stronger Realtor relationships without sounding transactional

• Create grassroots community connections that lead to real traffic

• Use social media and video in ways that feel human, not salesy

• Align Sales and Marketing to multiply impact

• Turn slow periods into an advantage instead of a setback

This episode is a rally cry for sales pros, marketers, and builder leaders who refuse to sit back and wait for conditions to improve. Because activity creates activity—and predictable sales don’t happen by accident.

🎧 Listen now, subscribe to Head-to-Head with New Homes Solutions, and get back in control of your sales—no matter what the market is doing.