Can you work fewer hours and still grow your firm? Sasha Berson says yes: he took 151 of 302 days off in 2026, and his business is better for it. In this episode, Sasha sits down with Elizabeth Grace Saunders, a time management coach who has worked with clients on six continents, to talk about ruthless time management for law firm owners. They dig into the one decision you need to make before you fix your calendar, why one difficult client can derail a small firm, and how one of Elizabeth's PI clients earned more in a single quarter than in the whole previous year. Tune in today.

📰 About Elizabeth Grace Saunders:

Elizabeth Grace Saunders is the founder and CEO of Real Life E, a time coaching company she has run as a time management coach since 2009. She was one of the first coaches in the field and has worked with clients on six continents. Her books on time management have been published by McGraw-Hill, Harvard Business Review Press, and FaithWords. Many of her clients are attorneys who own their firms, and she helps them cut the overwhelm, protect their focus time, and build firms they actually enjoy running.

👉 Sasha and Elizabeth explore:

— The question every firm owner needs to answer before planning a single week

— Why staying small demands more discipline than scaling

— How one difficult client can derail a small firm's entire schedule

— The two ways overwhelmed attorneys react, and why both backfire

— Why so many attorneys can't delegate (hint: it's often the wrong people or no systems)

— How a PI attorney out-earned her entire previous year in one quarter

— Why it's your fault if your firm feels crazy, and why that's good news

👉 Main Takeaways from the Episode:

— Decide this week whether you're staying small (1–2 attorneys) or scaling, and use that answer to filter every client and calendar decision.

— Audit your active caseload this month and refer out every client who isn't a fit or whose case you haven't touched in months.

— Block focused work time on your calendar first, then fit meetings, messages, and business development around it.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with Elizabeth Grace Saunders:

• Website: https://reallifee.com

• LinkedIn: https://www.linkedin.com/in/elizabethgracesaunders

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if your firm pays for every lead, then sends 60% of them straight to the firm next door? In this episode, Sasha Berson sits down with Alejo Pijuan, co-founder and Chief AI Officer of Realization Partners, the AI-driven profitability consultancy that helped a 100+ attorney firm add $3.5M in yearly profit on a $105K investment. Alejo reveals the 3 places where money actually leaks out of a law firm, and why AI should fix the business before it ever touches the legal work. Sasha explains why faster tech adoption is turning your local market into a zero-sum game (and why some PI firms are already buying up competitors' case pipelines). Tune in now.

📰 About Alejo Pijuan:

Alejo Pijuan is the co-founder and Chief AI Officer of Realization Partners, which he runs with his wife and COO, Paige Pijuan. He brings 8 years in data and AI, including a role as a data scientist at Nike, plus hands-on experience as a product manager and AI engineer. Originally from Argentina and now based in Lisbon, Alejo has worked with about 10 law firms over the past 16 months, implementing AI voice agents, intake automation, and AI operating systems. His in-depth YouTube tutorials on AI for lawyers are how many of his clients first find him.

👉 Sasha and Alejo explore:

— The 3 profit leaks Alejo finds in nearly every firm he works with

— How a 100+ attorney firm turned $105K into $3.5M in extra yearly profit

— Why the firm moved 11 of its 16 receptionists into billable work instead of laying them off

— A 6-attorney family law firm missing 60% of the calls it already paid for

— Will divorce and custody prospects really talk to an AI? (The 1-in-10 rule)

— The $700-per-case gap that turns your local market into Darwinism

— Why some PI firms buy competitors' case pipelines for less than half their value

👉 Main Takeaways from the Episode:

— Audit your tech stack this week: cancel the subscriptions and seats nobody on your team uses.

— Track missed calls for 30 days. If paid leads go unanswered, add an after-hours AI voice agent with a clear "talk to a human" option.

— Block a recurring meeting with your AI tool on your calendar this week (Sasha does 1 hour, 5 days a week) and use it to think through business decisions.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with Alejo Pijuan:

• Website: https://realizationpartners.ai

• LinkedIn: https://www.linkedin.com/in/alejopijuan

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if your intake, not your marketing, is the cheapest growth lever in your firm? In this episode, Sasha Berson sits down with Karan Kanwar, founder and CEO of Central, an AI front desk shaped by the intake struggles of thousands of law firms. They break down what a perfect intake system looks like: every call answered, every consultation booked, and follow-up that never forgets the prospect who said "I need to ask my wife first." Sasha runs the math on how 4 extra signed cases a month can add $240K a year, and explains why the first attorney a prospect talks to usually gets hired. Tune in now.

📰 About Karan Kanwar:

Karan Kanwar is the founder and CEO of Central, an AI front desk that answers calls, texts, emails, chats, and social DMs for your firm 24/7. It books consultations, follows up with prospects who don't sign right away, and updates systems like Clio, MyCase, and CasePeer after every call. Karan is also the co-founder and CEO of Wing Assistant, which he has led since 2019. Thousands of law firms have come through Wing's doors, and the intake problems they brought with them became the blueprint for Central.

👉 Sasha and Karan explore:

— Why intake is the easiest revenue lever your firm isn't pulling

— Why the first attorney a prospect speaks to usually signs the case (and what calls #2 and #3 are really for)

— Why firms that claim an 80% close rate may be fooling themselves

— Who's really answering your phones at 2 AM, and how it changes the conversation

— How some firms use 39 follow-up touch points to sign 20% more cases

— The "I need to ask my wife" prospect: how to bring them back two weeks later

— "Hours of setup?" Why training an AI intake beats re-hiring your front desk

👉 Main Takeaways from the Episode:

— Run Sasha's intake math this week: divide your monthly marketing spend by signed cases, then calculate what 4 extra cases a month at your average fee would be worth.

— Audit your after-hours calls: pull nights-and-weekends recordings from CallRail and compare answer rate and conversation quality to your daytime calls.

— Set a follow-up rule today: every prospect who says "let me think about it" gets a scheduled callback that references their exact objection.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with Karan Kanwar:

• Website: https://trycentral.com

• LinkedIn: https://www.linkedin.com/in/kanwarkaran

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights