Couverture de Going Viral vs Musical Empowerment: With Robin Tucker

Going Viral vs Musical Empowerment: With Robin Tucker

Going Viral vs Musical Empowerment: With Robin Tucker

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This is a true story. Robin Tucker is a gifted vocalist, songwriter, and producer, and someone I’ve had the joy of coaching for the last 2 years. Here's what happened in that time:

​​Robin...
- ​Went viral
- Received harmful DMs and online abuse
- Considered quitting social media forever (relatable)​
- ​Evolved his musical identity
- Developed a music career road map​ that doesn't rely on an algorithm
​- Built an amazingly dedicated fan base
- Is ​a featured artist on a Grammy nominated album for 2026!

In this deeply inspiring conversation, Robin and I walk through how we worked together to live through the viral fall-out, build a real fanbase, and create something more grounded and sustainable.​​​​​

Robin also opened up to me about his years at a (very popular) music college, the parts that helped him grow, and the parts that left him untangling a lot of mixed messages about identity, genre, and what a young artist is “supposed” to create. He talks about how hard it was to be told, again and again, to make commercial pop music instead of exploring what made him unique. And he shares what changed when he finally began following his own voice.

This is a conversation about resilience, craft, identity, and the steady work of becoming who you are. Robin is thoughtful, open, and incredibly talented, and I think you’ll feel that from the moment he starts talking.

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