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Going Forward

Going Forward

De : Eric Elliott
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 Introducing “Going Forward,” formerly known as “The AdCast” with Eric Elliott, the podcast that uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the personal journeys of visionaries, change-makers, and innovators. Experience Moving Conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference.Eric Elliott Direction Economie Management et direction
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  • Why Founders Fail: Ego, Burnout, and the Systems They Avoid | Going Forward 115

    Why Founders Fail: Ego, Burnout, and the Systems They Avoid | Going Forward 115
    Apr 22 2026
    In this honest and eye-opening episode 115 of Going Forward, host Eric Elliott sits down with entrepreneur, automation expert, and Co-CEO of Biggest Goal, Alane Boyd, to unpack what it really takes to scale a business without losing yourself in the process.Alane has built and exited multiple companies, but what she shares in this conversation goes far beyond strategy. From the painful reality that “no one owes you their loyalty” to the moment she was forced to step back from her own company, she reveals the hard truths most founders avoid until it’s too late.Together, they explore the hidden costs of growth, including burnout, identity loss, and the pressure of being the “hero” inside your own business. Alane opens up about the physical toll scaling took on her health and how chronic stress forced her to rethink everything.They also dive into one of the biggest mistakes founders make: believing that being good is enough. As Alane explains, if you’re not telling your story, no one knows you exist, and that misunderstanding can quietly limit your growth.From systems and automation to leadership and letting go, this episode challenges the way most people think about building a company. It’s not just about scaling revenue, it’s about building something that can operate without you.Topics include:The emotional reality of scaling a businessWhy employees leaving can break a company without systems in placeThe danger of “hero syndrome” in leadershipHow burnout can physically impact your healthWhy marketing yourself matters more than you thinkBuilding systems that protect your businessHow AI and automation are reshaping the future of our workThis episode is a powerful reminder that growth isn’t just about doing more, it’s about letting go.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Alane Boyd:Website: https://www.biggestgoal.ai/Medium Articles: https://medium.com/@AlaneBoydLinkedIn: https://www.linkedin.com/in/alaneboyd/Instagram: https://www.instagram.com/the_hurricanealane/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television, and digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.
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    1 h et 18 min
  • From Athlete to Advocate: Amber Hall on Competing Without a Big Marketing Budget | Going Forward 114

    From Athlete to Advocate: Amber Hall on Competing Without a Big Marketing Budget | Going Forward 114
    Mar 18 2026
    In this inspiring episode 114 of Going Forward, host Eric Elliott sits down with Amber Hall, Founder and Managing Attorney of Amber Hall Law, to explore what it really takes to build something from nothing and stand out in a competitive industry.From her roots as a Division I athlete to launching her firm with little more than a laptop and determination, Amber shares how mindset became her greatest advantage. She opens up about the realities of starting from the ground up, overcoming doubt, and learning that success begins with belief before strategy.Together, they dive into the intersection of law, business, and personal branding, unpacking how authenticity can outperform even the biggest marketing budgets. Amber also shares how her identity, discipline, and commitment to serving others have shaped a brand that connects deeply with clients and continues to grow.Topics include: building a law firm from scratch; the mindset required to win in business and life; how authenticity drives modern marketing; lessons from athletics that translate to entrepreneurship; empowering others through leadership and example; and why believing in yourself is the ultimate competitive edge.This episode is a powerful reminder that you don’t need unlimited resources to succeed; you need clarity, conviction, and the courage to show up as yourself.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: ⁠⁠https://www.linkedin.com/in/iamericelliott/Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Amber Hall:Website: https://www.amberhalllaw.com/LinkedIn: https://www.linkedin.com/in/ambernhall/Facebook: https://www.facebook.com/AmberHallLawInstagram: https://www.instagram.com/attorneyamberhall/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television, and digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our Website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.
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    45 min
  • Why Empathy Still Wins in a World Fueled by AI with Jason Myers | Going Forward 113

    Why Empathy Still Wins in a World Fueled by AI with Jason Myers | Going Forward 113
    Jan 21 2026

    In this episode of Going Forward, Eric Elliott sits down with Jason Myers, CEO of Legal Conversion Center, for a no-BS conversation about leadership, empathy, and the unseen moments that define a company’s reputation.
    Jason shares his unlikely path from answering phones for minimum wage to leading a 100+ person organization built on one simple philosophy: dignity and respect. Together, they unpack why empathy isn’t a soft skill, but a competitive advantage, especially in an industry where calls often come on the worst day of someone’s life.
    They also tackle the reality of AI in legal intake. Jason breaks down where automation works, where it fails, and why the most important calls; the ones that shape trust, reputation, and outcomes still demand a human voice.
    This episode is about people, culture, and responsibility. About earning profit the right way. And about remembering that behind every phone call is a human being who needs to feel heard.
    Connect w/ Eric Elliott:
    Website: ericelliott.com
    LinkedIn: @eric-elliott
    Instagram: @ericmelliott
    Twitter: @ericmelliott
    Email: Eric@EricElliott.com
    Text: 843-279-5843
    Connect w/ Jason Myers:
    Website: https://legalconversioncenter.com/
    Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.
    Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!
    Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.
    Going Forward is brought to you by ⁠VIP Marketing⁠.
    VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
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    1 h
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