Couverture de Going Forward

Going Forward

Going Forward

De : Eric Elliott
Écouter gratuitement

Offres de saison | 0,99 € par mois pendant les 3 premiers mois

5,99 €/mois par la suite. Des conditions s’appliquent. Annulation mensuelle possible.
Introducing “Going Forward,” formerly known as “The AdCast” with Eric Elliott, the podcast that uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the personal journeys of visionaries, change-makers, and innovators. Experience Moving Conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference.Eric Elliott Direction Economie Management et direction
Épisodes
  • One Percent Better with Chris Earley | Going Forward 121

    One Percent Better with Chris Earley | Going Forward 121
    Oct 14 2026
    In this honest and energizing episode 121 of Going Forward, host Eric Elliott sits down with Chris Earley, founder and CEO of Earley Law Group Injury Lawyers, author of Scaling the Wall, and host of The Earley Show, for a conversation about resilience, service, law firm growth, authenticity, and building a business that actually reflects who you are.Chris shares the story behind what built him before he ever built a law firm. From a difficult upbringing and early family challenges to finding purpose through service, marriage, fatherhood, and entrepreneurship, Chris opens up about the experiences that shaped his drive and helped him become the leader he is today.Eric and Chris talk about why giving back matters, how authenticity has changed Chris’s career, and why platforms like LinkedIn can become powerful when you stop trying to look perfect and start telling the truth. Chris also shares how he barely got into law school, why getting your foot in the door is only the beginning, and how consistency over years can move more mountains than people realize.The conversation also gets practical for law firm owners and entrepreneurs. Chris breaks down why he sees himself as the CEO of a law firm, why he prioritizes his team before clients, and how the way you treat your people directly impacts the way they serve your clients. He and Eric also discuss branding, operations, client experience, grassroots marketing, the “centipede method,” and why firms should avoid relying on one giant marketing channel to grow.Topics include: building through adversity; serving others; showing up authentically online; what it means to compete with yourself; why family can become fuel; how to lead a law firm like a business; why team culture shapes client experience; the importance of making clients feel heard, seen, and served; building a brand around who you really are; grassroots marketing; consistency; resilience; and what going forward means to Chris Earley.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Chris Earley:Website: https://www.chrisearley.com/LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/Instagram: https://www.instagram.com/earleylawgroupinjurylawyers/Books & Guides: https://www.chrisearley.com/books-guides/Podcast: https://www.chrisearley.com/about-us/the-earley-show/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a legal marketing expert, entrepreneur, and founder and CEO of VIP Marketing. He is also the founder of Craft Creative and host of the Going Forward podcast. Based in Charleston, South Carolina, Elliott has nearly two decades of experience across advertising, media, branding, digital marketing and law firm growth.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.
    Afficher plus Afficher moins
    49 min
  • Mind Shift. Profit Lift. with Peter Ricciardi | Going Forward 120, Part 2

    Mind Shift. Profit Lift. with Peter Ricciardi | Going Forward 120, Part 2
    Sep 16 2026
    In episode 120, Part 2 of Going Forward, host Eric Elliott continues his conversation with entrepreneur, advisor, author, and business thinker Peter Ricciardi for a deeper look at the ideas behind Peter’s book, Mind Shift, Profit Lift.Peter explains why he did not write a book called Profit Lift, Mind Shift. In his view, the profit does not come first. Profit comes when business owners learn to look at their company through the lens of the customer and the employee. When the customer is happier and the employee is better equipped to deliver, the business has a stronger chance to grow in a meaningful and lasting way.Eric and Peter also discuss why “doing more” becomes such an addictive response for entrepreneurs, why many businesses try to save or squeeze their way to prosperity, and why value engineering can quietly damage the customer experience. Peter shares examples from restaurants, franchises, retail, RV sales, sports, Costco, American Express, and other industries to show why customer loyalty, employee retention, and real value matter more than vanity metrics.The conversation also explores pricing, revenue, profit, traffic, retention, and why many entrepreneurs celebrate top-line growth without talking honestly about whether the business is actually healthy. Peter challenges business owners to ask harder questions, including whether they would buy from themselves and whether they would want their own mother to see the way they do business.Topics include: why mind shift comes before profit lift; why focusing only on the bottom line can backfire; the difference between revenue and real business health; why retention matters more than attention; how customer value should shape pricing; why doing more is not always the answer; what businesses can learn from Costco, Burger King, Sticky Fingers, and other brands; why happy customers matter more than abstract numbers; and what going forward means to Peter Ricciardi.This episode is a clear reminder that profitability is not just a math problem. It is a mindset problem. The businesses that last are the ones willing to think differently, serve better, listen harder, and do the right thing even when the shortcut looks more profitable.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Peter Ricciardi:LinkedIn: https://www.linkedin.com/in/peterricciardi/Website: https://ten9eight7.com/Book: Mind Shift, Profit LiftSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a legal marketing expert, entrepreneur, and founder and CEO of VIP Marketing. He is also the founder of Craft Creative and host of the Going Forward podcast. Based in Charleston, South Carolina, Elliott has nearly two decades of experience across advertising, media, branding, digital marketing and law firm growth.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.
    Afficher plus Afficher moins
    31 min
  • Your Business Isn’t About You with Peter Ricciardi | Going Forward 120, Part 1

    Your Business Isn’t About You with Peter Ricciardi | Going Forward 120, Part 1
    Sep 2 2026
    In episode 120, Part 1 of Going Forward, host Eric Elliott sits down with entrepreneur, advisor, author, and longtime business leader Peter Ricciardi for a conversation about ethics, entrepreneurship, customer experience, and the mindset required to build something that lasts.Peter is the author of Mind Shift, Profit Lift, a book built around the idea that greater profitability does not begin with squeezing harder, chasing shortcuts, or obsessing over the bottom line. It begins by changing the way business owners think.In Part 1, Eric and Peter start with something deeper than business tactics. They talk about legacy, ethics, and the question Peter believes more business owners should ask themselves: would your mom be proud of the way you do business? From there, the conversation moves into what it really means to build a business that is successful without trading away integrity along the way.Peter also shares lessons from becoming the youngest Burger King franchisee in history, growing up in a family of entrepreneurs and professionals, and learning the difference between understanding business in theory and living it when your own money, employees, and reputation are on the line.Together, Eric and Peter explore why entrepreneurs need to know what they do not know, why “if you build it, they will come” is usually wrong, and why most businesses claim to be customer-first while rarely making decisions that begin with the customer.Topics include: doing business ethically; why it is not about you; Peter’s early path as an entrepreneur; lessons from Burger King, Raising Cane’s, Domino’s, Buc-ee’s, and other brands; why busy does not always mean productive; why customers and employees should come before ego; the difference between risk and recklessness; why simplicity can become a competitive advantage; and why business owners need to listen more closely to the people they serve.This episode is a reminder that strong businesses are not built by accident. They are built by people willing to look honestly at their customers, their employees, their assumptions, and themselves.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Peter Ricciardi:LinkedIn: https://www.linkedin.com/in/peterricciardi/Website: https://ten9eight7.com/Book: Mind Shift, Profit LiftSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a legal marketing expert, entrepreneur, and founder and CEO of VIP Marketing. He is also the founder of Craft Creative and host of the Going Forward podcast. Based in Charleston, South Carolina, Elliott has nearly two decades of experience across advertising, media, branding, digital marketing and law firm growth.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.
    Afficher plus Afficher moins
    50 min
adbl_web_anon_alc_button_suppression_t1
Aucun commentaire pour le moment