“Wine is boring.” Yeah… we went there.
Evan Roscoe—wine disruptor and creative strategist—breaks down what the wine industry is getting wrong and how it can actually win over the next generation.
This one’s honest, unfiltered, and a little controversial (in the best way).

🎙️ Go With Your Palate: Evan Roscoe | “Wine Is Boring?” Let’s Talk About It

This week we’re joined by Evan Roscoe—Napa native, creative strategist, and one of the most unapologetic voices shaking up the wine industry right now. If you’ve seen his content, you know he’s not here to play nice—he’s here to call it like it is and push wine into its next era.

From viral takes like “wine is boring” to calling out the endless list of “don’ts” that turn people off, Evan is challenging the industry to drop the ego, ditch the gatekeeping, and actually connect with modern drinkers. We get into the real state of wine today—what’s broken, what’s working, and what needs to change if wine wants to stay relevant in a world competing for attention.

We also dive into his journey—from hospitality to creative strategy—and how he’s now working with brands to rethink storytelling, branding, and what it means to actually stand out in a crowded space.

And because this is Go With Your Palate, we don’t keep it too buttoned up… we get into everything from biblical wine takes to men’s scrunch shorts (yes, really), a little “America, F yeah!” energy, and plenty of laughs woven into some real, honest conversation.

If you love wine—but think it could be way more fun, more inclusive, and a lot less uptight—this episode is for you.

Grab a glass and get ready for a conversation that might just change how you see wine. 🍷🔥

“Wine is boring.” Yeah… we went there.
Evan Roscoe—wine disruptor and creative strategist—breaks down what the wine industry is getting wrong and how it can actually win over the next generation.
This one’s honest, unfiltered, and a little controversial (in the best way).

🎙️ Go With Your Palate: Evan Roscoe | “Wine Is Boring?” Let’s Talk About It

This week we’re joined by Evan Roscoe—Napa native, creative strategist, and one of the most unapologetic voices shaking up the wine industry right now. If you’ve seen his content, you know he’s not here to play nice—he’s here to call it like it is and push wine into its next era.

From viral takes like “wine is boring” to calling out the endless list of “don’ts” that turn people off, Evan is challenging the industry to drop the ego, ditch the gatekeeping, and actually connect with modern drinkers. We get into the real state of wine today—what’s broken, what’s working, and what needs to change if wine wants to stay relevant in a world competing for attention.

We also dive into his journey—from hospitality to creative strategy—and how he’s now working with brands to rethink storytelling, branding, and what it means to actually stand out in a crowded space.

And because this is Go With Your Palate, we don’t keep it too buttoned up… we get into everything from biblical wine takes to men’s scrunch shorts (yes, really), a little “America, F yeah!” energy, and plenty of laughs woven into some real, honest conversation.

If you love wine—but think it could be way more fun, more inclusive, and a lot less uptight—this episode is for you.

Grab a glass and get ready for a conversation that might just change how you see wine. 🍷🔥

The guy who made fermentation cool on YouTube just pulled up to the pod.
Brad Leone—It’s Alive, Local Legends, full-send food energy—breaks down fermentation, fire cooking, and how he built one of the most entertaining brands in food.
This one’s flavor, chaos, and good vibes start to finish.

🎙️ Go With Your Palate: Brad Leone | Fermentation, Fire & Full Send Flavor

This week we’re joined by the one and only Brad Leone—chef, fermentation wizard, outdoor adventurer, and the personality who helped redefine food content on YouTube. From his breakout days at Bon Appétit’s It’s Alive to building his own platform with shows like Local Legends and Makin’ It, Brad has turned curiosity, chaos, and creativity into a full-blown culinary movement.

We dive into the magic of fermentation—why it’s having such a moment, how it connects directly to wine, and where to even start if you’re fermentation-curious (without blowing up your kitchen). Brad also shares his journey from behind-the-scenes test kitchen grind to becoming one of the most recognizable faces in food media—and what he’s learned building his own brand along the way.

And because this is Go With Your Palate, we let it rip a little—getting Brad’s real breakdown of North Jersey (don’t mess that up), talking outdoor cooking, food adventures, raising kids, and yes… introducing the first-ever special guests on the pod—his baby chicks 🐥.

It’s equal parts flavor, storytelling, and straight-up good energy—with plenty of laughs woven into the chaos.

If you love food, fermentation, and content that doesn’t take itself too seriously, this one’s for you.

Grab a glass, maybe something pickled, and come hang. 🍷🔥