In this episode of the Memo Creative Festival podcast, hosts Taylor Pfeifer and Brooke Hoffos interview Blair French, Chief Growth Officer at LMNO. Blair shares insights from his extensive career in branding and marketing, emphasizing the importance of sustainability in business practices. He discusses the evolving landscape of career paths, the role of a Chief Growth Officer, and the significance of soft skills in the workplace. Blair also delves into the complexities of sustainable development, addressing common misconceptions and highlighting the need for businesses to integrate sustainability into their core values. The conversation concludes with Blair offering advice to his younger self and encouraging listeners to embrace their authentic selves.

In this episode of the Memo Creative Festival podcast, hosts Taylor Pfeifer and Brooke Hoffos sit down with Farzin Ghayour, a Toronto-based senior creative manager at StackAdapt. Farzin takes us on a journey through his dynamic career, starting from his early days at EA Games, where he transitioned from flipping burgers to working at Canada's largest video game company. He shares candid insights about the challenges and revelations that led him to pursue a Bachelor of Design in photography and eventually carve a niche in editorial roles with top Canadian publications like Hello Canada and Fashion Magazine.

Farzin discusses his evolution into the world of branded content, collaborating with global giants such as Meta, Nespresso, L'Oreal, and Porsche. He delves into the intricacies of programmatic advertising, explaining how automated digital ad space buying is reshaping the industry. With anecdotes from his career, including a memorable photo shoot with Carly Rae Jepsen, Farzin highlights the importance of adaptability, creativity, and maintaining the soul of a brand in a rapidly changing digital landscape.

Listeners will gain valuable insights into the future of advertising, the role of AI in creative workflows, and the delicate balance between technology and human connection. Farzin also shares personal reflections on finding creative fulfillment outside of work, emphasizing the need for authenticity and patience in both personal and professional growth.

Tune in to explore how creativity and culture intersect in the world of digital advertising and learn from Farzin's inspiring journey and thoughtful perspectives.

In this episode of the Memo Creative Festival podcast, hosts Taylor Pfeifer and Brooke Hoffos welcome Joelle Tomlinson, an accomplished journalist and storyteller. Joelle shares her journey in journalism, discussing her experiences with nerves before interviews, her involvement with the Calgary Stampede, and her deep connection to her hometown of Saskatoon. She emphasizes the importance of storytelling rooted in curiosity and offers valuable advice for aspiring journalists. Joelle also reflects on the weight of representation as a Black woman in media, the challenges of vulnerability, and the evolving landscape of journalism in the age of AI. Throughout the conversation, Joelle's passion for her craft and her commitment to authenticity shine through, making for an inspiring and insightful discussion.