Get Paid Series Part 1: The Exposure Check
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The episode kicks off a four-part “Get Paid” series on credit and getting paid on time, starting with finding the real amount customers owe, what’s past due, and the oldest invoice.
The host explains that every net-30 invoice is effectively an interest-free loan and that strong sales can hide cash shortages when receivables age. Viewers are guided to pull an accurate accounts receivable aging report, ensure it’s cleaned up, and extract three key exposure numbers: how much is owed (including days sales outstanding), how late it is (especially over 60 days), and how concentrated it is (top five accounts and largest balance).
The episode outlines what each aging bucket signals, common mistakes, a “what if the biggest overdue balance never pays” test, and homework to bring back for week two’s credit policy.
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00:00 Welcome and Series Setup
00:37 Quick Receivables Reality Check
02:14 Why Credit Gets Messy
03:10 Four Week Get Paid Roadmap
03:43 Invoices Are Customer Loans
06:09 What This Week Is Not
07:27 Pull the Aging Report
09:33 Exposure Check Three Numbers
13:47 Reading Aging Buckets
17:14 Example Numbers Walkthrough
18:59 Why Customers Pay Late
21:21 Biggest Overdue Stress Test
22:50 Owner Resistance Mindset
24:55 Common Aging Report Mistakes
27:30 Weekly Habit and Recap
29:10 Homework and Next Week Preview
30:19 Willy Wrap Up Stories