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Geronimo Unfiltered

Geronimo Unfiltered

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 Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.Geronimo Unfiltered 2023 Direction Economie Hygiène et vie saine Management et direction
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    Épisodes
    • From One Studio to 170: The Real Truth About Scaling a Fitness Franchise

      From One Studio to 170: The Real Truth About Scaling a Fitness Franchise
      Jan 6 2026
      Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w What does it actually take to build a franchise that lasts, not just through the hype years, but through market shifts, Covid, competition and real growth pains? In this episode of Geronimo Unfiltered, we sit down with Peter Hull, Founder & CEO of Fitstop, to unpack the unfiltered story behind building one of Australia’s fastest-growing fitness franchises, from selling his wife’s car and leasing a tiny industrial shed, to scaling across four countries with 170+ studios. This is a raw, honest conversation about resilience, leadership, franchising realities, and why the pilot matters more than the plane when it comes to building a million-dollar studio. Here’s what we’re covering: -The moment Fitstop almost didn’t happen, and why quitting felt like an option every single day -The brutal realities of franchising (and why most people shouldn’t do it) -Why you need at least 75 studios before a franchise model actually works -The traits of the highest-performing Fitstop owners, and what holds others back -What Australia can learn from the US, and what the US is behind on -Why multi-site owners are the happiest, most profitable operators in the network -The mindset shift required to build $1M+ studios -Why playing defence is killing growth, and how to start playing offence again … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] From Knee Reconstructions to Fitstop Founder ⏳ [04:30] Selling the Car, Leasing the Shed & Betting on the Vision ⏳ [09:45] How Fitstop Accidentally Became a Franchise ⏳ [12:40] The Harsh Reality of Franchising (And Why Most Fail) ⏳ [17:10] Scaling Through Covid: What Nearly Broke - and What Made Them Stronger ⏳ [22:00] Competition, Market Cycles & Why Trends Kill Weak Businesses ⏳ [26:30] Leadership Growth, Feedback & Learning to Slow Down ⏳ [31:40] The Traits of High-Performing Studio Owners ⏳ [36:45] Coachability, Curiosity & Why Most Owners Stay Stuck ⏳ [41:05] Why It’s Not the Plane - It’s the Pilot ⏳ [46:20] Building Million-Dollar Studios & Playing Offence Again ⏳ [51:30] Global Vision, Purpose & Why There Is No Exit Number
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      54 min
    • This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable

      This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable
      Dec 30 2025
      Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap Want to access more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Picture this: you’re standing on the deck of a 52ft boat, eagle flying overhead, on your way to Hawaii with your dream clients… and you realise you wrote this exact moment down in a vision book three years ago. That’s exactly what just happened. And at this point, it’s too cooked to call it “luck” anymore. In this episode, we’re unpacking the exact Achievement Roadmap framework we use with our team and our studio owners to turn “one day” goals into “holy sht, it actually happened” reality, in business, body, bank account and life. We’re talking vision books, Power 12, Separation Sunday, eagles, crows, boats, Broncos, net growth records… and why once you get this right, you honestly have to be careful what you put on the roadmap, because it will come true. Here’s what we’re covering: -The wild story of a made-up vision book that turned into Hawaii, boats, and record-breaking growth -What an Achievement Roadmap actually is (and why your goals keep stalling without one) -The “Holy Trinity”: Achievement Roadmap, Power 12 and Separation Sunday working together -How to turn 5-year studio goals into daily standards you actually follow through on -Why your environment matters more than your willpower (and how to get in the right arena) -Real client examples: from stuck and vague to new locations, dream teams and $100k months -The power of milestones and rewards (and why most owners are terrible at both) -How to reset and upgrade your roadmap once you hit your “dream” goals faster than expected … and a whole lot more Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa Chapters: ⏳ [00:00] Big Fck-Off Boats & Hawaii: When Your Vision Book Comes True ⏳ [06:40] From Vivid Vision to Achievement Roadmap: How It All Started ⏳ [13:20] The “Day Rock” Story: Unlocking Big Hires With Big Targets ⏳ [20:30] Power 12, Screensavers & Why You Must Be Careful What You Write Down ⏳ [26:50] Team Wins: Weight Loss, Investing, Debt-Free and Dream-Living ⏳ [33:00] In the Arena: Doing the Same Work We Ask Our Studio Owners to Do ⏳ [40:05] Milestones, Rewards & Why Money Alone Won’t Fill the Meaning Gap ⏳ [46:30] Case Studies: Studios Hitting 5-Year Visions in 6–12 Months ⏳ [52:10] Why This One System Alone Can ROI Your Entire Membership ⏳ [58:00] Decide, Do, Declare: Your Next Steps With the Achievement Roadmap
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      57 min
    • Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them

      Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them
      Dec 23 2025
      Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w If I opened your week right now, would I see a coach chained to the field from dawn till dark, or a leader who’s built a business that runs without them? Because here’s the truth: staying on the pitch for every single session is the fastest way to cap your impact, your income and your time with the people you actually care about. Hayden was running 50 sessions a week, squeezing admin in from 7pm till midnight, and barely present with Sel and the kids… until something had to give. In this episode, we’re unpacking exactly how Hayden and Sel turned All Things Football from a COVID side hustle into a 350-kid confidence factory, with a growing team, systems that run the show, and a vision for 1000 kids and a month in Croatia where the business doesn’t miss a beat. Here’s what we’re covering: -The reality of running 50 sessions a week and still feeling like you’re failing at home -How Hayden went from Young Socceroos and the A-League to coaching confidence-first football for kids -Why “we build confidence, not just soccer skills” became the core offer (and why parents loved it) -The 5-star session framework and coaches playbook that finally got Hayden off the field -How they hired and grew a team of coaches parents adore, without dropping standards -What changed when they picked a clear avatar and stopped trying to be “for everyone” -How they hit their 5-year member goal in 6 months by doing less, not more -The new target: 1000 kids, stronger systems and a business that passes the “Croatia holiday” test -What this means for you if you’re still chained to the floor, field or reformer… … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] From Nala’s Favourite Night of the Week to 50 Sessions on the Field ⏳ [01:00] Burnout, Groundhog Day & Missing the Moments at Home ⏳ [05:05] Young Socceroos, A-League Debut & Secret Confidence Struggles ⏳ [11:16] Beyond the Money: Impact, Identity & Why ATF Really Exists ⏳ [14:50] Building a Dream Coaching Team and a Culture Parents Rave About ⏳ [18:06] The 5-Star Session Framework & Coaches Playbook That Changed Everything ⏳ [24:30] Avatar, Content & Cleaning Up the Message: From “Soccer Skills” to Confidence ⏳ [32:20] COVID Curveballs, Sold-Out Camps & Turning Crisis Into Momentum ⏳ [42:10] 350 Kids a Week, Big Vision & Setting the Target for 1000 ⏳ [49:45] The Croatia Test: Can Your Business Run While You Switch Off? ⏳ [55:30] Legacy, Leadership & A Wake-Up Call for Owners Still on the Floor
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      58 min
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