In this episode of Gameday Podcast with Kike Levy, we explore the intersection of sport and technology with Samuel Westberg, Co-Founder & CEO of LaSource and one of the most connected voices in European sports tech. Before founding LaSource, Samuel was Co-Founder and Chief Commercial Officer at LiveLike, working with major leagues and broadcasters worldwide. Over the past decade, he has collaborated closely with startups, rights holders, media companies, and investors operating at the forefront of sports innovation.

We discuss how analog the sports industry still is, why this may be one of the most important moments in years to help clubs unlock value through technology, and where the next real growth opportunities are emerging. Samuel also shares his perspective on the media rights situation in France and the challenges facing Ligue 1, as well as the strategic significance of the new investors at Paris FC, including the Arnault family through LVMH (Louis Vuitton Moët Hennessy), and what it signals about the evolving relationship between capital, media, and football.👉 Is the sports industry truly ready to unlock its next wave of technology-driven growth?🔔 Subscribe for more conversations about the sports business, innovation, and the forces shaping the future of sport.

In this episode of Gameday Podcast with Kike Levy, we explore the future of digital ownership, crypto, and sport with Peter Smith, Co-Founder and CEO of Blockchain.com. As one of the leading entrepreneurs in the global cryptocurrency and financial technology space, Peter has spent more than a decade at the forefront of digital assets, helping build the infrastructure that enables value to move across the internet.We discuss how crypto, and blockchain are beginning to reshape the sports industry, from global football brands like Real Madrid to major U.S. franchises, transforming fan engagement, and having the potential to do it with digital ownership, and new commercial models. Peter also shares insights from Blockchain.com’s landmark sponsorship with the Dallas Cowboys, one of the first major crypto partnerships in the NFL, and what it reveals about the growing relationship between global sport and the digital economy.👉 Could fans one day own a stake in their team through digital technology?🔔 Subscribe for more conversations about the sports business, innovation, and the forces shaping the future of sport.

In this episode of Gameday Podcast with Kike Levy, we explore the global power of football with Hicham El Amrani, former Secretary General of the Confederation of African Football (CAF) and current Senior Advisor to the Saudi Arabian Football Federation (SAFF). With more than two decades at the highest level of international sports governance, he shares his perspective on why football remains the most universal cultural force in the world and how the game continues to shape societies far beyond the pitch.We discuss the rapidly evolving landscape of Saudi Arabian football, the strategic role of its federation, and why the 2034 FIFA World Cup represents a major turning point for the country and its sports industry. Hicham also reflects on football’s social impact, including how Morocco’s historic run to the World Cup semifinals became a moment of collective identity and global resonance.👉 Can football be the most powerful social connector in the world today?🔔 Subscribe for more conversations about the sports industry, global football, and the forces shaping the future of sport.

In this episode of Gameday Podcast with Kike Levy, we explore the future of European basketball with Rayde Baez, former Senior Strategic Advisor at Euroleague Basketball, sports business strategist and founder of The Connect. He shares his perspective on what NBA Europe could really represent, how the league is expanding its role as a global leagues organizer, and why European franchises could one day reach valuations of up to $500 million.We analyze the key business differences between the NBA and the EuroLeague, how cities and investors are positioning themselves for this shift, and why the European market represents a far more complex, regulated, and fragmented ecosystem than the United States.👉 How do you think NBA Europe could change European basketball forever?🔔 Subscribe for more conversations about the sports industry, innovation, and the future of global sport.

As the season finale of the Gameday Podcast, Kike Levy sits down with Jonathan Davis, Director, Business Developer & Partner Relations at PEAK Sport Media.They dive into how the sports media rights industry is evolving and how new platforms are reshaping the way sport is produced, distributed, and consumed by fans worldwide.In a landscape where digital distribution, streaming, and shifting consumption habits are transforming the rules of the game, they explore how leagues, broadcasters, and platforms are redefining the production, packaging, and monetization of sports content.Jonathan shares his experience managing global rights at DAZN, working with major properties such as LaLiga, the Premier League, MotoGP, and Formula 1, and explains how his current role at PEAK Sport Media gives him a unique perspective on what fans value today, how rights are negotiated, and where the sports media ecosystem is heading next.👉 Do you think streaming and new digital platforms are the future of sports consumption?🔔 Subscribe for more conversations on the sports industry.

Kike Levy y Carlos López, CEO y fundador de ESS (European School of Sports), hablan sobre cómo la formación dual está transformando el futuro de los deportistas.En una industria donde el talento ya no basta y la educación se convierte en una herramienta clave, analizan cómo combinar estudios y deporte permite crear profesionales más completos, preparados para competir y para la vida después del rendimiento.Carlos comparte su experiencia sobre el papel de la formación académica y deportiva en el desarrollo integral del atleta, la importancia de los programas de carrera dual y cómo formar a los deportistas del futuro, equilibrando rendimiento, aprendizaje y crecimiento personal.👉 ¿Crees que la formación dual es el camino de los deportistas del futuro más próximo?🔔 Suscríbete para más conversaciones sobre la industria del deporte, la gestión y el talento.

Kike Levy y Juan Useros, exdirector general de negocio del Real Betis Balompié, analizan una gran cuestión: ¿cómo pueden los clubes de fútbol seguir creciendo los 365 días del año?En una industria donde competir al máximo nivel requiere una estructura económica sólida, Juan comparte su visión sobre la transformación del modelo de negocio en los clubes, la importancia de generar ingresos más allá del día de partido, el papel de la internacionalización y las experiencias premium, como las remodelaciones de estadios o los palcos VIP, en la sostenibilidad del fútbol moderno.Desde el ejemplo del Real Betis hasta la estrategia global del deporte, hablamos sobre cómo los clubes buscan equilibrar pasión, innovación y rentabilidad en un entorno cada vez más competitivo.👉 ¿Puede un club crecer dentro y fuera del campo al mismo ritmo?🔔 Suscríbete para más conversaciones sobre la industria del deporte.

In this episode of Gameday Podcast, we dive into the world of sports, media, and technology with Gabby Vidal, Director of Client Partnerships (EMEA) at Greenfly, and one of the most influential voices shaping the connection between athletes, digital content, and fan engagement.

Together with Kike Levy, Gabby discusses how technology and social media are transforming the sports ecosystem, the new opportunities for athletes and sports organizations, and how women’s sports must follow a different playbook to grow and succeed.

From the evolution of storytelling in sports to the rise of content creators and platforms like Greenfly, this conversation explores how the industry can adapt, grow, and connect with modern audiences.

👉 How do you feel social media is changing the way we experience sports?

🔔 Subscribe for more interviews and conversations about the sports industry, innovation, and the future of sports digital content.