In this episode of Gameday Podcast with Kike Levy, we explore the intersection of sport and technology with Samuel Westberg, Co-Founder & CEO of LaSource and one of the most connected voices in European sports tech. Before founding LaSource, Samuel was Co-Founder and Chief Commercial Officer at LiveLike, working with major leagues and broadcasters worldwide. Over the past decade, he has collaborated closely with startups, rights holders, media companies, and investors operating at the forefront of sports innovation.

We discuss how analog the sports industry still is, why this may be one of the most important moments in years to help clubs unlock value through technology, and where the next real growth opportunities are emerging. Samuel also shares his perspective on the media rights situation in France and the challenges facing Ligue 1, as well as the strategic significance of the new investors at Paris FC, including the Arnault family through LVMH (Louis Vuitton Moët Hennessy), and what it signals about the evolving relationship between capital, media, and football.👉 Is the sports industry truly ready to unlock its next wave of technology-driven growth?🔔 Subscribe for more conversations about the sports business, innovation, and the forces shaping the future of sport.