In this episode of Gameday Podcast with Kike Levy, we explore the intersection of sport and technology with Samuel Westberg, Co-Founder & CEO of LaSource and one of the most connected voices in European sports tech. Before founding LaSource, Samuel was Co-Founder and Chief Commercial Officer at LiveLike, working with major leagues and broadcasters worldwide. Over the past decade, he has collaborated closely with startups, rights holders, media companies, and investors operating at the forefront of sports innovation.

We discuss how analog the sports industry still is, why this may be one of the most important moments in years to help clubs unlock value through technology, and where the next real growth opportunities are emerging. Samuel also shares his perspective on the media rights situation in France and the challenges facing Ligue 1, as well as the strategic significance of the new investors at Paris FC, including the Arnault family through LVMH (Louis Vuitton Moët Hennessy), and what it signals about the evolving relationship between capital, media, and football.👉 Is the sports industry truly ready to unlock its next wave of technology-driven growth?🔔 Subscribe for more conversations about the sports business, innovation, and the forces shaping the future of sport.

In this episode of Gameday Podcast with Kike Levy, we explore the future of digital ownership, crypto, and sport with Peter Smith, Co-Founder and CEO of Blockchain.com. As one of the leading entrepreneurs in the global cryptocurrency and financial technology space, Peter has spent more than a decade at the forefront of digital assets, helping build the infrastructure that enables value to move across the internet.We discuss how crypto, and blockchain are beginning to reshape the sports industry, from global football brands like Real Madrid to major U.S. franchises, transforming fan engagement, and having the potential to do it with digital ownership, and new commercial models. Peter also shares insights from Blockchain.com’s landmark sponsorship with the Dallas Cowboys, one of the first major crypto partnerships in the NFL, and what it reveals about the growing relationship between global sport and the digital economy.👉 Could fans one day own a stake in their team through digital technology?🔔 Subscribe for more conversations about the sports business, innovation, and the forces shaping the future of sport.

In this episode of Gameday Podcast with Kike Levy, we explore the global power of football with Hicham El Amrani, former Secretary General of the Confederation of African Football (CAF) and current Senior Advisor to the Saudi Arabian Football Federation (SAFF). With more than two decades at the highest level of international sports governance, he shares his perspective on why football remains the most universal cultural force in the world and how the game continues to shape societies far beyond the pitch.We discuss the rapidly evolving landscape of Saudi Arabian football, the strategic role of its federation, and why the 2034 FIFA World Cup represents a major turning point for the country and its sports industry. Hicham also reflects on football’s social impact, including how Morocco’s historic run to the World Cup semifinals became a moment of collective identity and global resonance.👉 Can football be the most powerful social connector in the world today?🔔 Subscribe for more conversations about the sports industry, global football, and the forces shaping the future of sport.