Max Ottignon is co-founder of Ragged Edge, a branding agency that has spent 18 years helping businesses clarify their message and communicate it in ways that get noticed. In his view, campaigns mean nothing without clarity about the underlying brand. In this episode, he joins Jenn and Harriet Richardson (Re:Co's Creative Director) to discuss why sustainability messaging fails when it’s framed as compromise and how purpose creates durable brands.

Useful Links:

• Follow Max on LinkedIn here
• Find out more about Ragged Edge here
• Read Max’s book recommendation: Careless People: A Story of Where I Used to Work by Sarah Wynn-Williams

Click here for the episode web page. This episode is also available on YouTube.

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This podcast is brought to you by Re:Co, a tech-powered advisory company helping private market investors pursue sustainability objectives and value creation in tandem.

Produced by Chris Attaway

Artwork by Harriet Richardson

Music by Cody Martin

Tensie Whelan is Distinguished Professor of Practice at NYU Stern School of Business. Her 25 year career spans journalism, environmental nonprofits, and academia, and she's dedicated to proving that sustainability drives financial value. In this episode, she joins Jenn to explain why we need to reframe decarbonisation as innovation. The transformation toward sustainability creates opportunities to invent completely new products and processes that are better and cheaper.

Useful Links:

Follow Tensie on LinkedIn here

Find out more about ROSI here

Read Tensie’s book recommendations: Embedded Sustainability by Chris Laszlo and Nadya Zhexembayeva and Doughnut Economics byKate Raworth

Click here for the episode web page. This episode is also available on YouTube.

For more insights straight to your inbox subscribe to the Future in Sight newsletter, and follow us on LinkedIn and Instagram

This podcast is brought to you by Re:Co, a tech-powered advisory company helping private market investors pursue sustainability objectives and value creation in tandem.

Produced by Chris Attaway

Artwork by Harriet Richardson

Music by Cody Martin

Zoe Haseman: Talk Less, Do More

Zoe Haseman is the Head of Sustainability for Infrastructure at EQT Partners. In this episode, she joins Jenn to discuss why this moment calls for proving sustainability's value rather than talking about it, how to build relationships that embed change in portfolio companies, and why keeping things simple often delivers the best results.

Useful Links:

Follow Zoe on LinkedIn here.

Find out more about EQT here

Read Zoe’s book recommendations: Start with Why by Simon Sinek and Business as Unusual by Anita Roddick

Click here for the episode web page. This episode is also available on YouTube.

For more insights straight to your inbox subscribe to the Future in Sight newsletter, and follow us on LinkedIn and Instagram

This podcast is brought to you by Re:Co, a tech-powered advisory company helping private market investors pursue sustainability objectives and value creation in tandem.

Produced by Chris Attaway

Artwork by Harriet Richardson

Music by Cody Martin