Couverture de Frontier CMO Podcast by Think with Google

Frontier CMO Podcast by Think with Google

Frontier CMO Podcast by Think with Google

De : Presented by Think with Google
Écouter gratuitement

À propos de ce contenu audio

 In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.2024 Economie Marketing et ventes
Épisodes
  • Beyond the Pitch: Inside Arsenal’s Global Fandom Playbook

    Beyond the Pitch: Inside Arsenal’s Global Fandom Playbook
    May 7 2026
    Most football clubs are built around matchday but not Arsenal. As it enters its 140th year, the team in a lot of ways, is only just getting started. In this episode of Frontier CMO, Josh travels to London to meet Juliet Slot, Chief Commercial Officer at Arsenal Football Club, on home turf to go inside the playbook behind one of the most engaged global fanbases in sports. From the rapid rise of the women’s league to the clubs’ staying power of “cool,” Juliet shares why serving your fanbase is better than trying to sell them. This conversation lands at a historic moment with the club reaching its first UEFA Champions League Final in 20 years and is within reach from capturing the Premier League title. As FIFA tournaments kick off around the globe, this is your front row ticket to exploring how one of the world’s biggest clubs is making its mark across platforms, geographies, and generations. 00:00 Arsenal’s Global Brand Philosophy 02:00 Serving Fans Beyond Match Day 04:10 Building a Modern Global Football Brand 06:00 Fashion, Culture & the Arsenal Identity 07:30 Personalization, Content & AI Strategy 09:40 Understanding Different Types of Fans 10:45 Measuring Real Fan Engagement 12:30 The Viral Women’s Football Dating Campaign 14:00 Fans as Co-Creators of the Arsenal Brand 16:30 Authentic Marketing vs. Over-Selling 18:40 Growing Arsenal Women Into a Global Business 22:45 Choosing the Right Brand Partnerships 24:20 Purpose-Driven Campaigns & “No More Red” 25:45 Creating One Unified Club Culture 27:00 Winning Beyond Trophies 29:20 The Future of Sports, Tech & Virtual Viewing 32:00 Why Arsenal Resonates Around the World 34:00 Final Lessons on Community & Long-Term Growth
    Afficher plus Afficher moins
    36 min
  • Asmita Dubey on AI, Fragmentation, and the Future of Marketing

    Asmita Dubey on AI, Fragmentation, and the Future of Marketing
    Apr 23 2026
    Marketing is entering its most complex era yet. AI is accelerating everything—but the real challenge is making sense of a system that is fragmenting faster than ever. In this episode of Frontier CMO, Josh Spanier sits down with Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal Groupe, who leads digital transformation across the world’s largest beauty company. With more than 90,000 employees and dozens of global brands, Asmita is responsible for navigating how AI, data, and creativity reshape marketing at enterprise scale. The conversation explores why fragmentation defines modern marketing—from the consumer journey to the marketing organization itself—and how leaders must respond by building systems that scale learning. Asmita shares how L’Oréal has operationalized transformation through massive upskilling, AI-powered content creation, and a culture built around what she calls the “dual muscle” of math and magic: the balance of technology, creativity, speed, and brand building. For CMOs and founders navigating a moment where AI is reshaping every layer of marketing—from insight to creation to commerce—this conversation offers a practical blueprint for leading transformation while protecting the creative heart of the brand. 00:00 – The Marketer’s Dilemma: Fragmentation in the AI Era 01:00 – Meet Asmita Dubey & L’Oréal’s “Math + Magic” Philosophy 02:00 – A Global Career & How Background Shapes Leadership 03:30 – Growing Up in a Family of Teachers & Lifelong Learning 04:45 – Leading Through Influence in a Complex Organization 06:00 – Inside L’Oréal’s Massive Marketing Ecosystem 07:30 – Stakeholders Then vs. Now: The Expanding Marketing Universe 09:00 – Marketing Meets Engineering: The Rise of Beauty Tech 10:30 – Staying Ahead: Culture, Curiosity & Continuous Reinvention 11:45 – Building an Entrepreneurial Culture at Scale 13:00 – Upskilling 30,000+ Marketers & Skill-Based Organizations 15:00 – L’Oréal’s Digital Transformation: From 5% to 30% E-Commerce 17:00 – Changing Consumer Behavior & New Operating Models 19:00 – Measurement Matters: Balancing Short-Term ROI & Brand Equity 21:00 – Lessons from China: Speed, Scale & Consumer-First Thinking 23:30 – Agentic Commerce & the Future of Beauty Shopping 26:00 – Why Fragmentation Is the Biggest Marketing Challenge 29:00 – AI’s Role in Rebundling Marketing & Breaking Silos 31:00 – AI-Powered Consumer & Marketer Journeys Explained 33:00 – Inside L’Oréal’s AI Tools: Creaitech & Content at Scale 35:00 – What’s Next: The Future of Marketing in the AI Era 37:00 – Rapid Fire: Signal vs. Noise (AI, Influencers, Innovation) 40:00 – Final Takeaways: Fragmentation, Learning Systems & Dual Muscle
    Afficher plus Afficher moins
    41 min
  • Emma Grede on Operationalizing Culture, Speed, and AI

    Emma Grede on Operationalizing Culture, Speed, and AI
    Apr 9 2026
    Marketing is no longer downstream from product. It is the operating system. In this episode of Frontier CMO, Josh Spanier sits down with Emma Grede, founding partner and Chief Product Officer at SKIMS, Co Founder & CEO of Good American, and Co Founder of Off Season, to unpack what it really takes to build durable brands in a culture obsessed with moments. Emma shares why product discipline matters more than hype, how to operationalize cultural relevance, and why speed is the ultimate competitive advantage. The conversation explores AI adoption inside fast-scaling companies, where automation should power the business, and where it should never touch creative. Emma also reflects on talent partnerships, decision velocity, resilience, and why the best leaders aren’t the ones who make perfect decisions, but the ones who make more of them. For founders and CMOs navigating growth where culture, commerce, and AI collide, this is a blueprint for building brands that last.
    Afficher plus Afficher moins
    46 min
adbl_web_anon_alc_button_suppression_c
Aucun commentaire pour le moment