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From Keywords to Connections

From Keywords to Connections

De : Mary Walker
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🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀

If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!

Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.

In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development

With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.

© 2025 From Keywords to Connections
Economie Marketing et ventes Science Sciences sociales
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    Épisodes
    • Can You Lead a Business and Still Have a Life?
      Jul 25 2025
      50 min
    • Using Psychology to Write SEO-Friendly Content – Understanding User Behavior
      Jul 10 2025

      SEO isn’t just about pleasing search engines—it’s about understanding people. In this episode, we explore how psychological principles and user behavior insights can transform your website into an empathetic, effective resource that both attracts and converts.

      Why User Behavior Matters

      Learn why knowing when, where, and how your audience searches can shape your content strategy. For example, anxious clients often search late at night on their phones. Creating mobile-optimized pages with clear, calming language meets them where they are—emotionally and practically.

      Applying Psychology to Content Structure

      Cognitive load, attention span, and decision fatigue are real. We break down how cluttered pages and dense text drive users away—and how simplifying layouts, using bold headings, and placing calls-to-action strategically keeps them engaged.

      Building Trust and Reducing Anxiety

      When people look for mental health services, they’re often feeling vulnerable. Discover how phrases like “You’re not alone” or “It’s okay to ask for help” can reassure and validate. You’ll also hear tips for writing content that reduces fear of the unknown and gently guides visitors toward taking the next step.

      Behavioral Cues & Conversion Psychology

      Calls-to-action placed after testimonials or success stories often convert better than those at the top of the page. We explore examples of how small changes in content flow and placement can significantly increase engagement.

      Writing with Empathy and Clarity

      From avoiding jargon to using a conversational tone that starts with “you,” we share techniques for crafting copy that feels personal, approachable, and genuinely helpful, while still meeting SEO goals.

      Balancing SEO and User Needs

      Keyword optimization doesn’t have to sacrifice clarity or tone. Instead of awkward keyword stuffing, you’ll hear examples of natural phrasing that resonates with readers and signals relevance to search engines.

      Practical Experiments to Improve Engagement

      The episode wraps with actionable experiments you can try today, like simplifying navigation, testing headlines, and using tools like Google Analytics or Hotjar to track results.

      If you’re ready to create content that connects on a human level and climbs the search rankings, this is the episode for you.

      🎧 Listen now and discover how the intersection of psychology, UX, and SEO can elevate your website.

      #SEO #ContentStrategy #UserExperience #Psychology #DigitalMarketing

      Send us a message

      Afficher plus Afficher moins
      37 min
    • Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online
      Jun 27 2025

      🎙️ Episode 9: Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online

      In this episode, we explore how therapists, coaches, and other helping professionals can market ethically without compromising their integrity.

      Ethical Marketing & Alignment
      Discover why ethical marketing goes beyond avoiding sleazy tactics. We discuss how to be transparent about who you serve, what you offer, and how you work—without exaggeration or fear-based messaging.

      💬 Using Values-Based Language
      Learn to choose words that reflect care and clarity. From shifting away from clinical jargon to crafting copy that feels inviting, you’ll hear examples of how language can either create trust or build walls.

      🌱 Staying Grounded in Your Mission
      We share practical ways to check that your marketing always aligns with your deeper purpose, even when business gets busy. You’ll leave inspired to ask yourself: Does this reflect how I want clients to feel?

      🛠️ Practical Methods for Values-Driven Marketing
      Get actionable tips you can implement today—like including value statements on your website, writing team bios that show your heart, and creating educational content that doesn’t feel salesy.

      🌟 The Long-Term Benefits
      Ethical, values-based marketing isn’t just the right thing to do—it builds trust, nurtures lasting client relationships, and fuels sustainable growth rooted in connection, not coercion.

      🎧 Tune in to learn how to lead with empathy, transparency, and purpose in every aspect of your online presence.

      #MarketingWithHeart #EthicalMarketing #ValuesDrivenBusiness #HelpingProfessionals #Podcast

      Send us a message

      Afficher plus Afficher moins
      31 min

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