Couverture de From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

De : Kris Jones
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 Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.Kris Jones Economie Marketing et ventes
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  • Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard

    Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard
    May 5 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost business owners think storytelling is about being a good communicator. Neal Foard would tell you it goes much deeper than that. After 30+ years crafting persuasive messages for brands like Toyota, Budweiser, and Lexus, he's learned that the stories you choose to tell reveal your priorities, and the right story at the right moment can be worth more than any sales strategy.In this episode, I sit down with Neal Foard, storyteller, persuasion expert, and founder of StoryFire, to talk about what actually makes people trust you, buy from you, and come back. Neal brings real-world examples that are hard to forget, including a car dealer whose unofficial motto was "I'll lose a little money to make a friend" and a $1.86 investment that earned a first-class upgrade at LAX.The throughline in all of it: generosity and trust compound in ways that transactional selling never will.What we cover in this episode:Why the stories you choose to tell matter more than how polished your delivery isHow rehearsing a presentation 30+ times actually makes you sound more natural and more credibleThe real reason kind businesses outperform aggressive ones (and the car dealer who proved it)What a troll doll and a bag of M&Ms can teach you about making people feel seenWhy recording yourself on camera is one of the most underused tools for becoming a better communicatorIf you want clients who trust you before they ever get on a call with you, this conversation is worth your time.Meet Neal FoardNeal Foard is a master storyteller and branding expert who spent 25 years shaping award-winning ad campaigns for global icons like Budweiser, Lexus, and Sony. For his international work on Toyota, he was listed among the top ten most decorated creative directors in the world. As Worldwide Director of Creative Learning for advertising giant Saatchi & Saatchi, Neal authored a program to teach professionals to sell their work more effectively. Today, he consults with Fortune 500 companies, universities, and governments on the art of persuasive messaging. A sought-after speaker with multiple appearances on the TEDx stage, Neal is known to millions for his viral videos celebrating everyday human kindness.https://www.storyfire.nethttps://www.instagram.com/nealfoard/https://www.youtube.com/@nealfoard/videosnealfoard.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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    56 min
  • Ep. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why

    Ep. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why
    Apr 21 2026

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources


    Most business owners don't realize their website is telling the wrong story. Not because the copy is bad, but because it's about them instead of their client.


    In this episode, I walk you through a real client transformation so you can see exactly what was broken, what changed, and why it worked. My client Susan is a former prosecutor, MSNBC legal analyst, and certified divorce coach. Her credentials are impressive. Her original website led with all of them. And it still wasn't converting.


    Here's a little of what I cover:

    • Why leading with your credentials, your method name, or a poetic headline is quietly costing you clients

    • The three questions your hero section needs to answer before a visitor will take the next step

    • A simple self-audit you can do today to find out whose story your website is actually telling


    If you have a website and you're not getting the clients you want from it, this one is for you.


    —

    Connect with Kris

    Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

    Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

    Instagram: https://instagram.com/reddoorstory

    Facebook: https://facebook.com/reddoorportland

    LinkedIn: https://www.linkedin.com/in/reddoordesigns/


    Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

    Apple: https://bit.ly/clickpodcastapple

    Spotify: https://bit.ly/clickpodcastspotify

    YouTube: https://bit.ly/clickpodcastyoutube
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    18 min
  • Ep. 73 | From $8K a Year to $8K a Day: The Growth Strategy Behind It with Steph Weibring

    Ep. 73 | From $8K a Year to $8K a Day: The Growth Strategy Behind It with Steph Weibring
    Apr 14 2026
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesSteph Weibring built a multimillion-dollar stationery and gifting brand out of a side project she started on Etsy while staying home with her first baby. No ad budget. No strategy deck. Just a product people loved and a willingness to put it in the right hands.In this episode, Steph walks me through how she took Joy Creative Shop from $8K in a year to $8K in a month - and eventually $8K in a single day - almost entirely through organic influencer marketing. She shares how she identified and approached content creators, why gifting worked better than paid sponsorships, and how a single share from a 700K-follower influencer changed the trajectory of her business in one afternoon.We also get into the business partnership that helped her scale past seven figures, what the visionary/operator model from Rocket Fuel actually looks like in practice, and the mindset shift she credits with being able to let go and grow - lowering her standards in the right places so the important stuff could stay high.Steph has also launched A Different Kind of CEO, a coaching and consulting offer for business owners who want real guidance without the corporate ego. If you've been sitting on an idea and waiting for the "right time," this conversation is going to reset how you think about getting started.Here's what we cover:How Steph used influencer gifting to scale Joy Creative Shop to seven figures without a single dollar in paid adsWhat the Rocket Fuel visionary/operator model looked like when she brought on a business partner - and how she knew it was the right fitWhy "lowering your standards" might be exactly what your business needs to growMeet Steph Weibringhttps://joycreativeshop.comhttp://adifferentkindofceo.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoorstories.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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    37 min
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