From Classic Comms Torture Sessions to AI-Fueled Insights: How PR Has Changed
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From Classic Comms Torture Sessions to AI-Fueled Insights: How PR Has Changed
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From building decks in “war room” style to pushing each other beyond comfort zones, Molly Dobbins, SVP at Burson, and Jen Langione, Director of Global Communications at Mastercard, reveal how intense on-the-job learning fostered confidence, accountability, and camaraderie. They also discuss the role of AI in day-to-day tasks—explaining how tools like ChatGPT can amplify insights without replacing the human touch—and why it’s essential to balance a proactive “we can do that” attitude with genuine client counsel. They talk through harnessing technology, navigating remote collaboration, and delivering standout results without sacrificing team morale.
Website: www.rumandco.co
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