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What happens when shopping moves from websites to conversations? In this episode of The First Mile Podcast, host Dom Burch sits down with Patrick Harrington, Head of AI and Machine Learning at MetaRouter, to unpack one of the biggest shifts in digital commerce yet — the rise of agentic commerce, where AI agents like ChatGPT drive discovery, comparison, and checkout without ever visiting a website.

From Walmart’s OpenAI partnership to the mechanics of the Agentic Commerce Protocol (ACP), Dom and Patrick explore how “chat meets checkout” is rewriting the customer journey, and what it means for data visibility, attribution, and personalization. Patrick reveals how MetaRouter acts as the first-mile control plane for this new commerce frontier, restoring lawful visibility and intelligence between AI agents and merchant systems.

We cover:

• How agentic commerce changes discovery, attribution, and personalization
• Why traditional analytics go blind when purchases happen inside AI chat
• How MetaRouter bridges the gap between AI-driven conversations and merchant systems
• The role of intent embeddings and policy tokens in powering lawful, AI-ready data exchange
• What “surface fluidity” means for omni-channel commerce and Retail Media Networks