Meet the innovators behind Pointer Health, ChemCode, and Green-On—three startups currently involved in the Plug and Play AgTech and Animal Health accelerator program based out of Topeka, Kan. Anna Agnello of Pointer Health is building an AI platform that predicts over 170 diseases in dogs with 96% accuracy; Selçuk Uğurlu of ChemCode makes lab-quality mycotoxin testing as simple as brewing coffee; and Annette Graneli of Green-On is bypassing agriculture completely by making fats and oils from electricity, water, and CO2. From predicting disease in dogs to detecting toxins in food to creating sustainable ingredients from thin air, these founders are turning science fiction into commercial reality, using breakthrough technology to solve problems that affect millions of lives, both human and animal.

Helpful Links

Learn more about each of the three startups featured in this episode:

• Pointer Health 🐶 https://pointerhealth.com/
• ChemCode 🔬 https://chemcode.com.tr/en/home/
• Green-On 🌱 https://www.green-on.se/

Connect with Alan Millan, Selçuk Uğurlu and Annette Graneli on LinkedIn.

🎧 Hear more about the Plug and Play global ecosystem from Founder Saeed Amidi and the Plug and Play Topeka team in this episode of Barking Mad: https://bsmpartners.net/barking-mad-podcast/from-seed-to-success-how-saeed-amidi-built-an-entrepreneurial-engine-in-silicon-valley

🚀 Learn more about the Plug and Play AgTech and Animal Health accelerator: https://www.plugandplaytechcenter.com/locations/topeka

Joins us as we sit down with Jonathan Willbanks, Founder and CEO of Arterra Pet Science, to explore how one rescue dog inspired a movement to redefine pet supplements. Jonathan shares the science behind Arterra’s innovative approach, the hurdles of formulating a pet supplement, and the breakthroughs that made it all possible. Along the way, he offers candid insights on resilience, entrepreneurship, and why integrity is essential for long-term success. Whether you’re a pet owner, veterinary professional, or entrepreneur, this episode delivers practical lessons in science, longevity, and mission-driven leadership you won't want to miss.

Helpful Links

🐶 Learn more about Arterra Pet Science here.

📖 Read more about the cutting edge of canine longevity in Pet Food Processing magazine: https://www.petfoodprocessing.net/articles/18191-canine-longevity-emerges-as-next-frontier-in-pet-supplements

Check out Blockbuster, an award-winning podcast produced by Jonathan!

Meet the innovators behind Pointer Health, ChemCode, and Green-On—three startups currently involved in the Plug and Play AgTech and Animal Health accelerator program based out of Topeka, Kan. Anna Agnello of Pointer Health is building an AI platform that predicts over 170 diseases in dogs with 96% accuracy; Selçuk Uğurlu of ChemCode makes lab-quality mycotoxin testing as simple as brewing coffee; and Annette Graneli of Green-On is bypassing agriculture completely by making fats and oils from electricity, water, and CO2. From predicting disease in dogs to detecting toxins in food to creating sustainable ingredients from thin air, these founders are turning science fiction into commercial reality, using breakthrough technology to solve problems that affect millions of lives, both human and animal.

Helpful Links

🔸 Learn more about each of the three startups featured in this episode:

• Pointer Health 🐕 https://pointerhealth.com/
• ChemCode 🧪 https://chemcode.com.tr/en/home/
• Green-On 🌱 https://www.green-on.se/

🤝 Connect with Selçuk Uğurlu and Annette Graneli on LinkedIn.

🎧 Hear more about the Plug and Play global ecosystem from Founder Saeed Amidi and the Plug and Play Topeka team in this episode of Barking Mad: https://bsmpartners.net/barking-mad-podcast/from-seed-to-success-how-saeed-amidi-built-an-entrepreneurial-engine-in-silicon-valley

🌐 Learn more about the Plug and Play AgTech and Animal Health accelerator: https://www.plugandplaytechcenter.com/locations/topeka

Show Notes

00:18 – Welcome back to Season Two!

01:13 – Introducing our three founders and their startups

02:02 – Meet Anna Agnello of Pointer Health

06:49 – How Pointer Health works for pets and vets

10:06 – Building out the data with high accuracy

12:26 – Using data to support vets’ recommendations

14:59 – How to support Pointer Health

16:32 – Meet Selçuk Uğurlu of ChemCode

23:18 – Making mycotoxin detection accessible across the food chain

29:39 – Selçuk’s advice for other biotech entrepreneurs

31:06 – ChemCode’s priorities for support

33:26 – Meet Annette Graneli of Green-On

38:03 – Making food with water, CO2, and electricity

39:25 – Commercially validating this “power-to-X” tech

40:44 – Green-On’s primary target markets

42:15 – How a sustainable food startup measures success

44:23 – How Green-On has leverages Sweden’s startup ecosystem

46:06 – Annette’s advice for other founders

46:59 – How to support Green-On

47:47 – Today’s key takeaways

48:17 – Stay tuned for more startup stories!