Couverture de For The (sub)Culture

For The (sub)Culture

For The (sub)Culture

De : Wieden+Kennedy Marcus Collins Will Cady
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À propos de cette écoute

 Subculture drives pop culture. But how? Join University of Michigan’s Clinical Assistant Professor of Marketing and W+K Head of Strategy, Dr. Marcus Collins alongside Reddit’s Global Brand Ambassador, Will Cady as they identify and explore the subcultures fueling today’s hottest trends. Acting as your personal cultural anthropologists, they’ll identify the characters behind various subcultures and uncover the nuances, symbols, and systems that guide these communities. Curiosity: meet understanding. Produced by Stefan J. Puente & Wieden+Kennedy NY Original Composition by John Paul Louden (Squalzz)2023 Economie Marketing et ventes Philosophie Sciences sociales
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    Épisodes
    • Introducing: "For The (sub)Culture "

      Introducing: "For The (sub)Culture "
      Apr 13 2023
      For The (sub)Culture , a new podcast diving into various (sub)cultures drops on April 25th!! Follow now to be ready for when Season 1 drops. Brought to you by Wieden+Kennedy NY.
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      1 min
    • EP 1 (Meet Marcus Collins & Will Cady)

      EP 1 (Meet Marcus Collins & Will Cady)
      Apr 25 2023


       

      Marcus & Will dive into their ever-growing curiosity for the trends, ideologies, and beliefs of subcultures which continue to permeate culture at large. 

      Timestamps:

      (02:15) The Difficulty of Defining Culture

      (06:25) The Eddie Murphy Story 

      (07:00) Marcus and Will Open Up

      (10:18) Beyonce, The BeyHive, and Building Community

      (13:45) What Governs Our Truth

      Follow Will: @willcady

      Follow Marcus: @marctothec

      Check out Marcus’ new book, “For The Culture” coming out on May 2nd, 2023.
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      22 min
    • EP 2 (Trading Cards w/ Josh Luber)

      EP 2 (Trading Cards w/ Josh Luber)
      Apr 25 2023

      Josh Luber, our first guest, is here to talk about trading cards! As an avid card collector and trader, Josh shares about his journey, the current state of trading cards, and the future of the industry. 

      Timestamps:

      (03:04) Collecting as a Driver of Community 

      (03:42) Introduction of Josh Luber

      (05:36) The Shared Culture of Card Collecting 

      (11:30) How Card Grading Influenced The Boom of Card Collecting 

      (25:50) The Evolution of Card Packaging

      (28:05) Trading Cards as Artifacts of Cultural Capital 

      Follow Josh: @joshluber

      Follow Will: @willcady

      Follow Marcus: @marctothec

      Check out Marcus’ new book, “For The Culture” coming out on May 2nd, 2023.
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      32 min

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