This episode explores what a trade show actually feels like for a farmer who flew in on money his community pooled together, why a sausage dog opened a door that hundreds of cold emails couldn't, and why learning English may be a better investment for a farmer than a longer fermentation. Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show. Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing. Related podcast episodes: Lucia: #54: Visiting Producers, Advanced Tourism & The Coffee Hunter (farm visits, the buyer relationship)#56: Pranoy Thipaia (finding export markets, expo advice)#65: To Blend or Not to Blend? Wine Vintages, and Harvest Update (sales strategy, consistency over novelty)Cabal Cafe Podcast en Espanol James: Filter Stories: The Hard Business of Selling Beautiful Coffee Follow us through our newsletters and Social media: Lucia’s Newsletter James’s Newsletter Lucia Instagram James’ Filter Stories Instagram People mentioned in the episode: Diego Robelo — Aquiares Estate, Turrialba, Costa RicaCristian Reyes — Finca El Rodeo, Santander, ColombiaCristian Reyes — Personal InstagramCatherine Bedoya — Eje Cafetero, ColombiaHamsini Appadurai — Sangameshwar Coffee Estates, Chikmagalur, IndiaMelissa de Gasperín — Rancho San Felipe, Veracruz, MexicoEdilberto Tovar — Finca La Esmeralda, Huila, ColombiaDesnudo Coffee (Austin) — Austin, Texas, USAAlejandro Rodríguez Delgado — Hacienda San Pedrito, Puerto RicoCésar Marín — Chacra D'Dago, PeruKarla Boza — Jacinta Y Su Cafe, San Benito, El Salvador Resources: Algrano — Producer Sign UpThe list of 144 international trade showsClases Gratis de Inglés en linea - USA LearnsClases Gratis de Inglés en linea - Voa NewsEnglish Accent TrainingThe SCA Coffee Value Assessment, Extrinsic Criteria ListPDFs of CVA Form in 7 languages The Coffee Producer Toolkit is made possible by these leading coffee organisations: The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here. Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses. Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here. Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here. What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.
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