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Fashion Business Mindset

Fashion Business Mindset

De : Elizabeth Formosa
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Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/

2026 Elizabeth Formosa Art Direction Développement personnel Economie Management Management et direction Marketing et ventes Réussite personnelle
Épisodes
  • Danielle Goodwin: Reinventing Luxury Resale Through Live Selling | Hawkeye Vintage

    Danielle Goodwin: Reinventing Luxury Resale Through Live Selling | Hawkeye Vintage
    Oct 13 2026

    What began with a sold-out Melbourne pop-up has evolved into an international luxury resale business, pioneering a new way for customers to discover and shop pre-loved luxury.

    In this episode of Fashion Business Mindset, Elizabeth Formosa is joined by Danielle Goodwin, founder of Hawkeye Vintage, Australia's pioneering luxury live-stream shopping platform.

    Danni's entrepreneurial journey began in 2012, fuelled by her passion for discovering extraordinary vintage pieces and recognising their value. Her first Melbourne pop-up sold out in a single afternoon, setting the foundations for what would become a very different kind of retail business.

    Today, Hawkeye Vintage is headquartered in Tokyo, delivering live shopping experiences for up to 18 hours a day across Australia, Japan, Singapore, Thailand and Dubai. Featuring coveted luxury brands including Hermès, Chanel, Rolex, Cartier, Gucci and Fendi, the business has built a loyal international community through an innovative approach that combines luxury resale, entertainment and real-time customer connection.

    In this conversation, Danni shares the evolution of Hawkeye Vintage, the growing global appetite for pre-loved luxury and the opportunities emerging through live-stream shopping.

    We also explore the commercial realities of building and scaling an international retail business, from global sourcing and inventory management to technology, logistics, customer insights and the importance of building trust.

    Beyond the business, Danni reflects on her entrepreneurial journey, navigating growth, leading an international team and balancing the demands of business ownership with raising a young family.

    During this conversation, we explore:

    • Danni's entrepreneurial journey and the evolution of Hawkeye Vintage.

    • The changing luxury resale market and what's driving demand for pre-loved designer fashion.

    • The rise of live selling and how it's transforming the retail experience.

    • Global sourcing, buying strategies and inventory management.

    • Building customer trust, community and long-term loyalty.

    • The team, technology and logistics required to operate live shopping internationally.

    • Using customer data and insights to inform buying, marketing and commercial decisions.

    • Leadership, entrepreneurship and navigating the challenges of business growth.

    • The future of Hawkeye Vintage and opportunities for further international expansion.

    HAWKEYE VINTAGE POP-UP EVENTS

    Experience Hawkeye Vintage in person at their upcoming Australian pop-ups:

    Melbourne: Thu Oct 15, 2026 – Sun Oct 18, 2026

    10am–7pm | 362 Little Collins Street, Melbourne

    Sydney: 22–25 October 2026

    10am–7pm | 300 Oxford Street, Paddington, Gadigal Country, Sydney, NSW

    Visit Hawkeye Vintage for further information and event details.

    CONNECT WITH DANIELLE & HAWKEYE VINTAGE

    Website: Hawkeye Vintage
    Instagram: @‌hawkeyevintage

    CONNECT WITH ELIZABETH FORMOSA

    Website: Strategic Advisory for Fashion Founders | Fashion Equipped
    Instagram: @‌fashionequipped
    LinkedIn: Elizabeth Formosa

    If you enjoyed this episode, please follow Fashion Business Mindset and share it with someone who would find this conversation valuable.

    See omnystudio.com/listener for privacy information.
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    1 h et 19 min
  • Why Relevance Is the New Currency in Fashion Marketing with Josh Henry-Hicks

    Why Relevance Is the New Currency in Fashion Marketing with Josh Henry-Hicks
    Oct 20 2026

    The fashion brands cutting through today are not simply producing more content or investing in more platforms. They are developing a deeper understanding of their customer and using those insights to create marketing that feels timely, distinctive and genuinely relevant.

    In this episode of the Fashion Business Mindset podcast, Elizabeth Formosa speaks with Josh Henry-Hicks, Founder and CEO of Insightly Media, about what fashion and ecommerce businesses need to understand as marketing becomes increasingly complex.

    Josh explains why Meta, Google, TikTok and Pinterest should implement a brand’s strategy, rather than create it. The real work begins with understanding the customer, defining the brand’s differentiation and developing a clear messaging hierarchy that connects creative, media and commercial objectives.

    Drawing on his experience across Australian retail, US ecommerce and agency leadership, Josh shares practical insights into customer psychology, creative strategy, analytics, AI and taking Australian brands into the US market.

    They also explore the significant shift happening in content. Beautiful product imagery remains important, but relevance, authenticity and a genuine understanding of what is happening in the customer’s life are increasingly determining which brands earn attention.

    ABOUT JOSH HENRY-HICKS

    Josh Henry-Hicks is the Founder and CEO of Insightly Media, a consumer psychology-led marketing and creative agency working with fashion and ecommerce brands across Australia and the US.

    Josh began his career inside Australian retail and ecommerce, including leading marketing at City Beach. He later joined MuteSix as an early team member and progressed to VP of Paid Social as the agency grew to approximately 450 people.

    He founded Insightly Media to bridge the gap between platform-focused advertising and the broader customer, marketing and business strategy required to generate sustainable growth.

    IN THIS EPISODE

    • Josh’s journey from Australian retail and ecommerce to building Insightly Media

    • Why media platforms should implement your strategy, not create it

    • How customer psychology shapes creative, messaging and media decisions

    • The content shift from product promotion towards cultural and customer relevance

    • What Australian fashion brands need to consider when entering the US market

    • Why successful US expansion requires localised operations, experiences and creative

    • How to connect Meta, Google, TikTok, Pinterest and organic content around one strategy

    • Using first-party data and market signals to better understand the customer

    • Where AI is strengthening marketing research, analysis and decision-making

    • Why human judgement remains essential when using AI

    • The routines, boundaries and support systems that help Josh operate as a CEO

    • Why authenticity, micro-niches and live shopping may shape the next era of fashion marketing

    CONNECT WITH JOSH AND INSIGHTLY MEDIA

    Josh Henry-Hicks on LinkedIn:
    https://www.linkedin.com/in/josh-henry-hicks-32102951

    Insightly Media:
    Insightly Media | Industry Leading Marketing & Creative Agency.

    LISTEN NOW

    Listen to the full conversation to discover how fashion and ecommerce brands can build a more connected, customer-led and commercially effective marketing strategy.

    Follow the Fashion Business Mindset podcast for more conversations with leading founders, executives and industry experts shaping the future of fashion business.

    CONNECT WITH ELIZABETH FORMOSA

    Website: Strategic Advisory for Fashion Founders | Fashion Equipped
    Instagram: @‌fashionequipped
    LinkedIn: Elizabeth Formosa

    If you enjoyed this episode, please follow Fashion Business Mindset and share it with someone who would find this conversation valuable.

    See omnystudio.com/listener for privacy information.
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    1 h et 12 min
  • Inside THE ICONIC’s Platform Evolution: Media, Fulfilment and Customer Obsession — Joshua Nunan, Director of Platform Media & Services

    Inside THE ICONIC’s Platform Evolution: Media, Fulfilment and Customer Obsession — Joshua Nunan, Director of Platform Media & Services
    Sep 30 2026
    Joshua Nunan is the Director of Platform Media & Services at THE ICONIC, where he leads the company’s retail media, partner marketing and fulfilment services. Since joining THE ICONIC in 2018, Josh has progressed through several roles, from Senior Buyer to General Manager of Sports, Beauty and Home, before stepping into his current position. In this episode, Josh takes us inside the evolution of THE ICONIC and the rapidly changing relationship between brands, retailers and platforms. He explains how THE ICONIC is helping its brand partners reach customers, create more seamless experiences and fuel mutual growth through media, marketplace and fulfilment solutions. We discuss: Josh’s dynamic career journey and the experiences that shaped his approach to retail THE ICONIC’s evolution from start-up to scale-up and its continued focus on profitable growth Why customer obsession must be lived throughout an organisation—not simply written on the wall How THE ICONIC works with brands to create memorable physical and digital campaigns The growing importance of data, real-time insights and measurable marketing The differences between wholesale, marketplace, dropship and fulfilment models How brands can combine marketplace reach with greater control over pricing and assortment Why faster, consolidated delivery can strengthen trust and improve the customer experience How retail media can support customers from discovery and consideration through to conversion The changing customer journey and why the phone remains some of the world’s most valuable retail real estate Why AI is foundational—not optional—and how it is accelerating content, personalisation and decision-making What THE ICONIC’s B Corp certification represents for the business and its brand partners The role of trusted leaders, mentorship and curiosity in Josh’s career progression Josh’s approach to wellbeing and the routines that help him perform as a leader and working parent What excites him about the next evolution of THE ICONIC and the future of retail Energetic, insightful and generous, Josh shares a fascinating perspective on the future of retail and the opportunities ahead for brands willing to embrace change. CONNECT WITH JOSH Joshua Nunan Linkedin _________ About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. WORK WITH US Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution. Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Explore here: The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at elizabeth@fashionequipped.com.au or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence.See omnystudio.com/listener for privacy information.
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    1 h et 5 min
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