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Farming on Purpose

Farming on Purpose

De : Lexi Wright
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 A podcast for farmers and ranchers ready to shift for a stronger future... Stronger farm families Stronger food systems Stronger rural legaciesCopyright 2024 All rights reserved. Alimentation et vin Art Cuisine Direction Développement personnel Economie Management et direction Réussite personnelle
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  • Why the Farms That Survive Control Their Own Brand

    Why the Farms That Survive Control Their Own Brand
    Oct 26 2026
    Episode #138: Why the Farms That Survive Control Their Own Brand “We just want a seat back at the table.” In this episode of Farming on Purpose, I’m kicking off a new season with an honest look at where our farm is three years after moving here — what worked this year, what didn’t, and why I think the gap between where we are and where we thought we would be matters. Over the last year, we’ve experimented with new pieces of our operation, including growing our own feed, expanding our goat herd, going through our first kidding season, and purchasing feeder steers. Some of those decisions created new opportunities. Others cost us money and taught us lessons we probably could not have learned any other way. But this episode is about more than our farm. It’s about the bigger question of how farmers and ranchers create more control inside an industry where so much is determined by markets, processors, buyers, input suppliers, and systems outside the farm gate. I talk about what I mean when I say producers need to “control their brand” — and why that has very little to do with logos or marketing aesthetics. It’s about building trust in your name, creating stronger relationships, understanding where you have leverage, and intentionally building pieces of your operation that give you more options when markets change. Direct-to-consumer sales can be one of those options, but they aren’t the only one. This season of Farming on Purpose will explore what it looks like for producers to build businesses, markets, and reputations that give them more influence over their future without pretending there is one right way to farm. This episode is a great listen for anyone who has ever felt behind on their operation, questioned whether a farm decision was the right one, or wondered how to create more stability and independence without walking away from the agricultural systems they already operate within. Key Topics: What worked — and what didn’t — on our farm this year Growing our own feed and creating more flexibility in the cattle operation What we learned during our first kidding season Losing money on feeder steers and learning through real financial risk Why farmers rarely talk openly about decisions that don’t work What “controlling your brand” actually means for a farm or ranch Creating leverage without abandoning commodity agriculture Why direct-to-consumer is an option, not a requirement Building diversification that actually fits your operation Why producer control matters in a consolidated agricultural system Creating more options for the next generation What this new season of Farming on Purpose will focus on Other Episodes You May Enjoy: Episode #125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business A conversation with Nola and Mikaela Schultz about building Schultz Country Market and selling farm products directly to customers. This episode dives into pricing, processing challenges, marketing meat, and what it takes to grow a farm business that supports both the family and the land. Episode #90: Current State of Farming – A Tale of Two Scales This episode breaks down one of the biggest tensions in agriculture today — the gap between small family farms and large-scale operations — and what that means for the future of the industry. Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms A practical discussion around diversification, value-added agriculture, and finding ways to create more stability and profitability within a farm operation. About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. Connect with me on Instagram, Facebook, and TikTok.
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    29 min
  • Building a Farmstead Business One Step at a Time

    Building a Farmstead Business One Step at a Time
    May 12 2026
    “You don’t have to be on one end of the spectrum or the other. It’s okay to find the middle ground.” In this episode of Farming on Purpose, I sit down with Ali Lightfoot of Lightfoot Farmstead in Tennessee to talk about building a direct-to-consumer farm business while balancing full-time jobs, raising kids, and figuring it out one step at a time. Ali shares how she went from having zero agricultural background to helping grow a thriving farmstead operation alongside her husband, Wesley. What started as a small effort to feed their own family slowly expanded into beef, pork, pasture-raised chicken, eggs, jams, jellies, raw milk, and a loyal customer base throughout the Memphis area. We talk about the realities of scaling a farm business outside of traditional agriculture, including the challenges of balancing work and family, losing their USDA processing facility in a fire, and rebuilding their business through creativity and persistence. Ali also shares the story behind their now-famous bright blue converted school bus turned mobile farm store — a project that started almost as a joke and became one of the most recognizable parts of their business. This episode is packed with honest conversations about direct-to-consumer farming, educating consumers, building systems that actually work, and creating a farm business that fits your family and values. Key Topics: Growing a farm business while both spouses work full-time Transitioning from feeding your family to selling direct-to-consumer Building a loyal customer base through farmers markets and education The challenges of scaling beef, pork, and pasture-raised chicken Losing their USDA processing facility in a fire and rebuilding afterward Converting a 1990s school bus into a mobile farm store Educating customers about seasonality and food production Why finding the “middle ground” in agriculture matters Balancing profitability, food quality, and affordability Teaching others how to raise and process their own food LINKS Follow Ali & Lightfoot Farmstead: Facebook, Instagram & TikTok: @lightfootfarmsteadtn Website: https://www.lightfootfarmsteadtn.com/ Sign up for the 8-Hour Marketing Plan here! Marketing Routine class, do so here! Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. Check out our favorite software tool for online sales: Thrivecart I may earn affiliate commissions from links on this page. Other Episodes You May Enjoy: Episode #112: A Family Legacy of Dairy and Determination[Text Wrapping Break]A deep dive into what it really means to grow up in dairy farming and carry that responsibility forward. This episode explores the connection between family, livestock, and identity—and the pressure that comes with keeping it all going. Episode #101: From Conventional to Regenerative: One Family's Journey to Building a Sustainable Farm This episode explores what it actually takes to build a local food business, connect with customers, and create additional income streams beyond commodity agriculture. Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms A practical discussion around diversification, value-added agriculture, and finding ways to create more stability and profitability within a farm operation. About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. Connect with me on Instagram, Facebook, and TikTok.
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    40 min
  • Navigating Change, Legacy, and the Future of the Family Farm

    Navigating Change, Legacy, and the Future of the Family Farm
    May 5 2026
    “We have to evolve to keep what we have.” In this episode of Farming on Purpose, I sit down with Hannah and Ashley Rainville, two sisters from a multi-generational dairy farm in northern Vermont, to talk about what it looks like to face one of the hardest decisions in agriculture—stepping away from the system you were raised in. Hannah and Ashley share the reality behind their family’s decision to sell their dairy herd after generations of milking cows. What started as a tough winter filled with breakdowns, low milk prices, and mounting pressure turned into a deeper conversation about sustainability—not just financially, but for their family, their future, and their way of life. We talk about the emotional weight of that decision, what it means to redefine legacy, and how they’re beginning to build a new path forward. From experimenting with gardening and livestock to exploring direct-to-consumer opportunities, they’re not walking away from farming—they’re reshaping it. This episode is a powerful listen for anyone navigating change in agriculture, questioning the systems they’ve been handed, or trying to figure out what comes next for their farm and their family. Key Topics: The reality behind selling a family dairy herd Why the traditional dairy model is becoming harder to sustain The emotional side of change and decision-making on a family farm What it means to protect legacy while doing things differently How small experiments can shape a new direction for your farm Building a diversified, direct-to-consumer model Why family—not the operation—has tocome first Navigating uncertainty while creating new opportunities LINKS Follow Hannah & Ashley Rainville: TikTok & Facebook: RainvilleRizzz Sign up for the 8-Hour Marketing Plan here! Marketing Routine class, do so here! Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. Check out our favorite software tool for online sales: Thrivecart I may earn affiliate commissions from links on this page. Other Episodes You May Enjoy: Episode #112: A Family Legacy of Dairy and Determination A deep dive into what it really means to grow up in dairy farming and carry that responsibility forward. This episode explores the connection between family, livestock, and identity—and the pressure that comes with keeping it all going. Episode #90: Current State of Farming – A Tale of Two Scales This episode breaks down one of the biggest tensions in agriculture today—the gap between small family farms and large-scale operations—and what that means for the future of the industry. Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef A practical look at what diversification can actually look like on a farm, including selling direct-to-consumer and building additional income streams beyond traditional models. About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. Connect with me on Instagram, Facebook, and TikTok.
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    45 min
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