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Evolve to Succeed

Evolve to Succeed

De : Warren Munson
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Discovering the secrets of success with business leaders, hosted by Evolve founder Warren Munson. New episodes are released every other Monday available to listen and watch on Apple, Spotify, Google and YouTube. Direction Economie Management et direction
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    Épisodes
    • Culture by Design: Unlocking Alignment, Growth and Impact with Niall Cluley
      Feb 9 2026

      On this episode of The Evolve to Succeed Podcast, Warren sits down with Niall Cluley, Managing Director and shareholder at Dragonfish, a culture and performance consultancy helping ambitious brands unlock alignment, growth and long-term impact.


      Niall shares his journey from corporate leadership roles at global brands including Fitness First and Vodafone, to becoming Dragonfish's founding client before stepping into ownership.


      The conversation explores what culture really is beyond posters on the wall, why values alone are not enough, and how leaders can intentionally shape the "ecosystem" of behaviours, systems and experiences that drive performance.


      You'll hear about the six signatures of high-performing organisations, how to maintain momentum after a culture "project", why impact matters more than engagement alone, and how AI and rapid change are reshaping the way organisations think about people and performance.


      If you're leading a growing business, scaling a team, or preparing for succession or exit, this episode offers practical insight into making culture a true competitive advantage.


      If you enjoyed the episode, please subscribe, share, and leave a review to support the show.

      What The Episode Covers

      • Niall's journey from corporate leadership to culture consultancy
      • What culture really means in practical business terms
      • Founder fingerprints and scaling beyond founder energy
      • Why values alone don't drive performance
      • The importance of vision as a North Star
      • Working backwards from the future to maintain alignment
      • The six signatures of high-performing organisations
      • Measuring culture in tangible, performance-linked ways
      • The impact of AI and rapid change on organisational culture

      Chapters / Timestamps

      00:00 – Introduction
      00:44 - What does Dragonfish do and why does culture matter?
      03:00 – When did you realise performance and culture are inseparable?
      06:00 – What does it really feel like to leave corporate and build your own consultancy?
      10:20 – What does culture actually mean in practical terms?
      14:30 – How much of culture is founder-driven versus intentional design?
      18:00 – How do you keep vision and purpose alive in everyday business life?
      24:00 – What are the six signatures of high-performing organisations?
      31:00 – How do you measure culture without it becoming 'wishy-washy'?
      41:00 – How will AI and rapid change reshape organisational culture?
      46:30 – What leadership traits matter most when protecting culture?

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      53 min
    • From School Shoes to Exit | With Lincoln New
      Jan 19 2026
      On this episode of The Evolve to Succeed Podcast, we're joined by Lincoln New, co-founder of Term Footwear, who shares the full story behind launching, pivoting, scaling and eventually exiting a school footwear brand in one of the UK's toughest retail sectors. Lincoln takes us back to the early days of starting the business with little more than industry experience, belief and £700 worth of stock in a garage. He talks candidly about naivety, self-belief, dealing with doubters, managing supply chains across continents and the emotional toll of constant pivots. From distributor to brand owner, Amazon setbacks to Costco breakthroughs, Brexit to Covid, Lincoln's journey is a masterclass in resilience. The conversation explores how relationships carried the business through its hardest moments, why strategy matters most when things aren't going well, and how Lincoln approached exit planning with honesty and clarity about his "why". This episode is packed with hard-earned lessons for anyone starting, growing or thinking about exiting a business. If you enjoyed the episode, please subscribe, share, and leave a review to support the show.

      What The Episode Covers
      • Where the idea for Term Footwear came from
      • Starting a business with limited capital and big ambition
      • Entering an overcrowded, brand-dominated market
      • Overcoming self-doubt, criticism and scepticism
      • Managing overseas manufacturing and supply chains
      • Pivoting from distributor to brand owner
      • Navigating Amazon failures and Costco opportunities
      • Surviving Brexit and Covid through strategic pivots
      • Building trust-based customer relationships
      • Planning, executing and emotionally navigating a business exit
      Chapters / Timestamps 00:00 – Where did the idea for Term Footwear come from?
      03:00 – What motivated you to start a business in such a crowded market?
      06:30 – How did you deal with self-doubt and early scepticism?
      09:50 – How did you manage sourcing and supply chains overseas?
      12:40 – What forced the pivot from distributor to owning the brand?
      17:00 – How did Amazon and Costco shape the business model?
      23:50 – How did Covid change your strategy and market focus?
      30:00 – When did you start thinking seriously about an exit?
      36:00 – How did you make the business attractive to buyers?
      39:00 – How did it feel to finally complete the exit?
      42:30 – What advice would you give founders starting today?
      49:00 – What does success mean to you now?

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      52 min
    • How An Employee Became The Boss (And Then Exited), with Brian Parker
      Jan 5 2026
      What does it really take to grow from a junior role into Managing Director, earn equity, scale a business through major change, and successfully exit? In this episode of The Evolve to Succeed Podcast, host Warren sits down with Brian Parker, former Managing Director and shareholder of Britannia Parking. Brian shares an honest, behind-the-scenes account of his 20-year journey, starting in a junior finance role and progressing to board level, equity ownership and ultimately leading the business through a successful exit. Brian talks openly about ambition, hard work, learning the numbers, and why leadership isn't about titles or ego. He reflects on the critical relationship between owner and MD, the importance of trust, and how having equity fundamentally changed his decision-making and long-term focus. The conversation also dives into scaling challenges, navigating rapid growth, managing people through change, pivoting business models, and the emotional and practical realities of selling a business. This episode is packed with practical lessons for employees with ambition, business owners considering succession, and leaders thinking about growth, equity and exit strategies. If you enjoyed this episode, please subscribe, share, and leave a review to support the show. What The Episode Covers Starting in a junior role and progressing into leadership Developing commercial and financial skills to accelerate growth Moving from operational roles to Managing Director The mindset shift required when leading a business Building trust between shareholders and leadership Why equity changes behaviour and decision-making Scaling challenges and people decisions during growth Pivoting business models and embracing technology Preparing for and navigating a business exit Lessons learned from a long-term leadership journey Chapters / Timestamps 00:00 – What is your background and how did you join the business? 03:00 – When did you realise this could become a long-term career? 06:30 – How did learning finance accelerate your progression? 10:00 – What changed when you stepped into the MD role? 14:30 – How do you lead without relying on ego or title? 18:00 – What makes a strong relationship between owner and MD? 24:30 – How did the business pivot and scale through major growth? 31:30 – What were the biggest challenges during the exit process? 38:30 – How did equity change your mindset and motivation? 45:00 – What advice would you give leaders on growth and exit?
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      1 h et 3 min
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