Jim Gilmore is the co-founder of Strategic Horizons LLP and the co-author of The Experience Economy and Look: A Toolkit for Making Better Decisions. As a pioneer in the study of consumer experiences and observational methods, Jim has spent decades helping organizations see the world—and their opportunities—more clearly.

In this Tugboat Institute® talk, Jim challenges the modern habit of screen-induced tunnel vision, arguing that true innovation begins with active, intentional observation of our immediate surroundings. He introduces his "Six Looking Glasses" framework—metaphorical tools ranging from binoculars to blindfolds—designed to help leaders sharpen their looking skills and overcome confirmation bias. He demonstrates how spotting a simple detail in the everyday environment can lead to transformative breakthroughs.

Listen and be inspired to reclaim the power of observation and master the art of looking as the essential first step toward strategic thinking and long-term Evergreen® success.

Larry Hofstetter is the first non-family president of the 187-year-old Schaeffer Manufacturing Company. As the steward of a business founded in 1839, Larry has mastered the delicate balance of honoring nearly two centuries of history while navigating the complexities of modern disruption.

In this Tugboat Institute® talk, Larry explores his framework for cultivating a "winner's mindset" that transforms unforeseen disruptive events from potential crises into strategic opportunities. Drawing on Schaeffer's historical resilience through depressions, catastrophic fires, and global wars, he illustrates how a foundation of trust enables an organization to adapt with speed and clarity. By distilling 180 years of institutional knowledge into an Evergreen® philosophy, Larry provides a roadmap for leading through uncertainty while maintaining a steadfast commitment to future generations.

Listen and be inspired to view disruption as a catalyst for growth, to build deep-rooted trust within your organization, and to lead with a long-term vision that ensures your company is built to last and win for another seven generations.

Tugboat Institute® member Joe Motz, founder of The Motz Corporation, has spent nearly five decades building a legacy of innovation and integrity at one of the world's most respected turf firms. But after transitioning the company to 100% employee ownership in 2018, Joe faced his toughest finish line yet: a 70th-birthday "bucket list" adventure that would take everything he had.

In this Tugboat Talk, Joe recounts his grueling 3,000-mile solo paddle to raise $300,000 for The Bridge Adaptive Sports & Recreation, an organization that creates opportunities for individuals with disabilities to thrive through sport. From the panic of a runaway boat to the mental fatigue of 20,000 strokes a day, Joe shares how he leaned on his community, and his Purpose, to Persevere.

Listen to Joe's talk to learn why the hardest journeys often lead to the greatest ripple effects in leadership and life, and for the reminder to paddle on, through even the most challenging of times.