What does innovation really mean in the live events industry?

How do event professionals balance creativity with commercial reality?

And what separates genuine innovation from a gimmick when designing unforgettable audience experiences?

Get the answers to this and more in episode three of TTA's Event Inspiration, the deep-dive podcast series for event professionals.

In this episode, Michael Collie sits down with Philippa Dobby, TTA’s 3D designer and XR developer, and Adam Parry, founder of Event Tech Live, the industry’s only dedicated event technology show, and AMP events, to explore what innovation really looks like in live events. From overcoming client resistance and embracing new technology to designing meaningful attendee experiences, they discuss how event professionals can innovate with purpose - not just for the sake of it.

Find out more: https://tta.live/

For more information please visit our website https://tta.live/

Does AI have a role to play in the live events industry?

How do you find the balance between efficiency and authenticity without compromising on the customer experience?

And where does human creativity come into the planning, production and, even, the post-event wrap up?

Get the answers to this and more in episode two of TTA’s Event Inspiration, the deep-dive podcast series for event professionals.

In this episode, Michael Collie sits down with Felicia Asiedu, Nathan Williams, and Kelley Walker to discuss the impact and opportunities AI can unlock in the live event industry.

Felicia Asiedu - Marketing director at Cvent, one of the world’s leading event technology platforms

Nathan Williams - AI integration specialist and founder of gowisely.ai

Kelley Walker - Operations and Innovation Lead at TTA

For more information please visit our website https://tta.live/

Live is back, and it’s more powerful than ever.

In an age of AI-generated content and digital overload, Event Inspiration by TTA is here to remind us why nothing beats the impact of live experiences. Hosted by broadcaster and presenter Michael Collie, this new podcast explores how creativity, storytelling and strategy can turn ordinary events into unforgettable moments that move audiences and brands alike.

Across the series, you’ll hear from some of the brightest minds in events, communication and design as we uncover the psychology, process and emotion behind experiences that truly connect. Expect practical frameworks, inspiring ideas and bold conversations that will help you reimagine what’s possible.

Because great events don’t just inform, they inspire.

For more information please visit our website https://tta.live/