Does AI have a role to play in the live events industry?

How do you find the balance between efficiency and authenticity without compromising on the customer experience?

And where does human creativity come into the planning, production and, even, the post-event wrap up?

Get the answers to this and more in episode two of TTA’s Event Inspiration, the deep-dive podcast series for event professionals.

In this episode, Michael Collie sits down with Felicia Asiedu, Nathan Williams, and Kelley Walker to discuss the impact and opportunities AI can unlock in the live event industry.

Felicia Asiedu - Marketing director at Cvent, one of the world’s leading event technology platforms

Nathan Williams - AI integration specialist and founder of gowisely.ai

Kelley Walker - Operations and Innovation Lead at TTA

For more information please visit our website https://tta.live/

Live is back, and it’s more powerful than ever.

In an age of AI-generated content and digital overload, Event Inspiration by TTA is here to remind us why nothing beats the impact of live experiences. Hosted by broadcaster and presenter Michael Collie, this new podcast explores how creativity, storytelling and strategy can turn ordinary events into unforgettable moments that move audiences and brands alike.

Across the series, you’ll hear from some of the brightest minds in events, communication and design as we uncover the psychology, process and emotion behind experiences that truly connect. Expect practical frameworks, inspiring ideas and bold conversations that will help you reimagine what’s possible.

Because great events don’t just inform, they inspire.

For more information please visit our website https://tta.live/

In our first episode, we unpack the psychology and strategy behind emotional storytelling by exploring what really happens when it works, and why it’s a game-changer for B2B events. You will also learn about practical frameworks and quick hacks that you can use to make your next event more meaningful, memorable and help to inspire your audiences.

Helen Packham – TEDx speaker coach, expert in leadership and storytelling

Toby Moore – TEDx Brighton organiser, specialist in event formats and audience engagement

Roger Price – Managing Director, TTA, background in sales, video and event storytelling

For more information please visit our website https://tta.live/