Episode 8 - Google Pay
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Episode 8 - Google Pay
-
Lu par :
-
De :
À propos de ce contenu audio
Brand: Google Pay
Product: Google Pay app (real product)
TG:
* Age range: 18-45
* Buying capacity: Medium-high
* Education: College-educated
* Interests: Technology, online shopping, payments
* Demographics: Urban, suburban
* Location: India
Purpose: Branding
USPs:
* Convenient and secure way to pay for goods and services online and in stores
* Fast and easy money transfers
* Rewards and cashback programs
Creative Brief:
Campaign Objective:
To increase brand awareness and consideration for Google Pay among young Indian consumers.
Target Audience:
Young Indian consumers, aged 18-45, with a medium-high buying capacity and a college education.
Key Messages:
- Google Pay is a convenient and secure way to pay for goods and services online and in stores.
- Google Pay offers fast and easy money transfers.
- Google Pay offers rewards and cashback programs to save you money.
Creative Approach:
The campaign will focus on the benefits of using Google Pay, such as its convenience, security, and rewards. The campaign will also highlight the fact that Google Pay is accepted by millions of businesses around the world.
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !
