Episode 4: Beer advertising
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Episode 4: Beer advertising
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In this episode Chris and Jenny talk about beer advertising and how it evolved, from the very different ways Bass and Guinness approached advertising in the early twentieth century to the biggest campaigns of the 1980s and 1990s.
From the rise and fall of "blokey" beer ads, to ads that might be considered art, listen to how changes in the industry led to a massively competitive environment. We discuss some of our favourite ads in detail and ask the question: do we think beer advertising will ever be as good again?
Thanks to our sponsors Nelsons Law – find out more at www.nelsonslaw.co.uk
For more information about the National Brewery Heritage Trust go to ww.breweryheritage.com
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