Episode 3 Let's Involve Everbody - It's Whole Community!
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Episode 3 Let's Involve Everbody - It's Whole Community!
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What is it and why does it matter?
Understanding our audience, or customers is vital in being sable to provide a service to them. Whether that service is community safety and protection, EMS, or LE, we need to know our base and how best to communicate with them. This could mean anything from understanding that we need to communicate differently with different groups (Gen X/Y vs. our parents) through different methods, to knowing our communities that we serve and how they may view events differently.
With the advent of instant news cycles and people demanding information now - how best can we understand what it is they are looking for, and how we can give it to them...
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