Episode 2.1 | Steph Pennell and Popl Discuss Event Marketing, Lead Capture, and In-Person GTM Strategy
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Episode 2.1 | Steph Pennell and Popl Discuss Event Marketing, Lead Capture, and In-Person GTM Strategy
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In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences.
From rethinking B2B marketing through a human lens to the power of authenticity and connection in an AI-driven world, this episode is a masterclass on the art and emotion behind in-person experiences.
Tune in to hear:
👉 Why “the future of marketing” isn’t new—it’s human.
👉 How B2C creativity can breathe life into B2B events.
👉 What makes an event actually memorable.
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