You've heard "know your why" more times than you can count. The reason you pick for a goal decides whether you're still going six months from now. This week Laura looks at what your why is actually doing in your brain, why so many of them stop working, and what she learned the hard way while chasing a goal of her own.

This episode covers:

• The moment your why has to do the heavy lifting
• The two directions your brain can drive you in, and which one lasts
• Why some of the most popular motivation advice has an expiration date
• What happens to your drive once you get what you were after
• What to tie your why to if you want it to last
• Why the way you go after a goal matters as much as the reason
• Why sticking with long-term goals is harder now than it used to be
• The question to ask about anything you're working toward

Laura would love to hear from you: If this one landed, find her on Instagram @think.laura and tell her what your why is.

MEMO: MEMO is Laura's private audio library, with over 180 mini coaching sessions to shift limiting beliefs and mental patterns at the root. Want to find your real core values? Start with MEMO episodes 67 and 68, How to Choose Your Values, parts one and two.

Podcast listeners get an exclusive discount with code USEFUL.
[Get MEMO here]

Connect with Laura:
Instagram: @think.laura
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