Ep 17. MMM is Dead. So, what do we do instead?
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Ep 17. MMM is Dead. So, what do we do instead?
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MMM is dead, so what next?I bet you haven’t seen any posts about MMM in a while.
That’s for two reasons:
- The marketing bandwagon has moved on to pastures new. It’s now all “AI this” rather than “MMM that”.
- MMM has been mis-sold to the vast majority of people, and people are disillusioned.
So I lie - MMM isn’t quite dead. But, it’s only relevant to about 0.5% of companies, and 5% of marketers
For everyone else, it’s completely useless. It only works for companies that have both:
a) VAST quantities of conversion data to build a model from
b) The expertise and patience to build that model in a way that makes it actually work.
But, for 95% of you, what do you replace MMM with? What are some actual next steps for you, rather than generic nonsense?
Well this is what this episode is about
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