Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.

Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.

In this episode:

➤ Key tips on how to avoid common mistakes that kill channel relationships

➤ How to get your IPP (Ideal Partner Profile) right on the first try

➤ Bridge the gap between sales and marketing

Get the most out of your virtual event, while getting attention for your business

A conversation with Matt Solomon, co-founder of Channel Program, dives into his thought leadership events, which have brought in some top-notch speakers like Magic Johnson and Wayne Gretzky.

In this episode:

➤ Vendor sponsorships help get prestigious speakers for your event

➤ Knowing your audience demographics is vital in choosing your speaker

➤ Having an industry leader as a moderator brings diversity to the event panel

The world's simplest way to track and reward business outcomes is through gamification.

We are flipping the script with this episode as the CEO of Incentive Pilot, Andrew Phelps, takes the guest seat. Andrew tells us how Incentive Pilot will streamline your contest while delivering its promise to consumers and operations - all while saving you time.

In this episode:

➤ How gamification is a way to boost sales and track ROI

➤ Three must-have keys for gamification success

➤ Why running a bad incentive program is worse than no program