Couverture de Email Empire with Allison Hardy

Email Empire with Allison Hardy

Email Empire with Allison Hardy

De : Allison Hardy
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 Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:
  • What’s actually working right now in email marketing
  • Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
  • The honest, behind-the-scenes debriefs that most people never share
  • The ah-ha moments that *might* make you rewrite your entire email nurture sequence
Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.2026 Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • EP 470 | The Capsule Blog System That Fuels Her Email Marketing featuring Jana Osofsky [Empire Exclusive]

      EP 470 | The Capsule Blog System That Fuels Her Email Marketing featuring Jana Osofsky [Empire Exclusive]
      Feb 23 2026
      Ever feel like you’re stuck on the content treadmill, endlessly creating content, only to feed the social media algorithm.

      In this Empire Exclusive episode, Jana Osofsky reveals her Capsule Blog System: A high-converting, blog strategy that fuels her entire email marketing engine.

      In her interview, Jana walks you through how she turns 12–20 evergreen blog posts into repeatable, repurposable gold, and how her system fuels her email to guide subscribers toward sales, without treating nurture and sales like they're two entirely separate things.

      TAKEAWAYS:
      • Evergreen blog content is the foundation of Jana’s email marketing strategy and she reuses it weekly to build trust and drive sales.
      • Jana doesn't silo nurture and sales emails. Every email can do both, when written with intention.
      • Jana sends 2–3 emails per week from her capsule blog library and isn’t afraid to email a lot during a launch (think: 8+ per day!).
      • Specificity sells. Jana writes highly targeted emails to answer objections and speak directly to her audience’s pain points, often in series that are closely sent out one after another.
      • Jana chalks her email success up to knowing what season of business you're in and aligning your CTAs to move your subscribers in that direction.
      LINKS YOU MIGHT FIND HELPFUL:

      Check out the blog post that accompanies this podcast episode for more details and resources.

      Sign up for Jana's High Level Hits email series

      Snag 1 of only 12 VIP Weeks in 2026. VIP Week is a high-touch, Monday–Monday intensive where we build your email funnel the right way — with strategy first, and sales baked in from the start.

      Know you need email marketing support, but not sure what offer works best for you? Fill out this form,       and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

      CONNECT WITH ALLISON:

      Follow Allison on Instagram

      DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

      If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

      Music by: www.bensound.com
      License code: 8G1GJZZDCLKGU9NR
      Artist: : Benjamin Tissot
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      24 min
    • EP 469 | The Real Email Metric That Drives Sales

      EP 469 | The Real Email Metric That Drives Sales
      Feb 16 2026
      You’ve been obsessing over your email open rates, but they’re not the metric that actually makes you money.

      In this episode, Allison Hardy breaks down why your click rate is the real MVP of your email funnel, and how to improve it without rewriting every email you’ve ever sent. If your list isn’t clicking, they’re not buying...and that’s a problem you can’t afford to ignore.

      TAKEAWAYS:
      • Clicks—not opens—are what drive sales and signal positive engagement to email providers like Gmail.
      • If you’re not training your email list to click early and often, asking them to click to buy later will fall flat.
      • The PS section is prime real estate, don’t let it go to waste without a clickable link.
      • Placing your link multiple times (including near the top) boosts the chances your reader will actually take action.
      • How you invite the click matters just as much as where it goes—clarity, variety, and benefit-focused language are key.
      LINKS YOU MIGHT FIND HELPFUL:

      Check out the blog post that accompanies this podcast episode for more details and resources.

      Want to learn more about creating a culture of clicking in your email funnel? Listen to episode #468.

      Want to learn how to strategically set up your P.S. for clicks? Check out Profitable P.S.'s!

      If your emails are getting opened but not clicked, VIP Week is where we fix the strategy behind that, and fast! Snag one of the 12 VIP Week spots available in 2026 by clicking here.

      Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

      CONNECT WITH ALLISON:

      Follow Allison on Instagram

      DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

      If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

      Music by: www.bensound.com
      License code: 8G1GJZZDCLKGU9NR
      Artist: : Benjamin Tissot
      Afficher plus Afficher moins
      6 min
    • EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence

      EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence
      Feb 9 2026
      You know you're supposed to nurture your leads, but are you doing it in a way that actually builds trust fast?

      In this Email Empire episode, Allison shares a high-converting (but often overlooked) strategy for making your Email Nurture Sequence feel more personal, more effective, and more like content your people actually want to consume...video!

      She breaks down the why and the how, so you can start using short, strategic videos to make real connections (without needing perfect lighting or a fancy camera).

      TAKEAWAYS:
      • Video accelerates trust by letting leads experience your voice, energy, and personality, something copy alone can’t always do
      • Embedding short (under 2-minute) videos in your nurture sequence helps you feel familiar before your pitch ever happens
      • Video fits right into your audience's habits, they're already used to consuming video content daily
      • Video clicks train your leads to engage with your emails, so when you do pitch, clicking feels natural (+ expected)
      • Pro tools like Descript can streamline the video process, especially its AI Eye Contact feature and captioning tool
      LINKS YOU MIGHT FIND HELPFUL:

      Check out the blog post that accompanies this podcast episode for more details and resources.

      Want to learn more about Email Nurture Sequences? Listen to episode #467.

      Ready to stop duct-taping your email funnel together? Snag one of the 12 VIP Week spots available in 2026 by clicking here.

      Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

      Try out Descript, my favorite tool for face to camera video! Use this link and get 50% off for the first two months.

      CONNECT WITH ALLISON:

      Follow Allison on Instagram

      DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

      If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

      Music by: www.bensound.com
      License code: 8G1GJZZDCLKGU9NR
      Artist: : Benjamin Tissot
      Afficher plus Afficher moins
      10 min
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