Épisodes

  • EP 470 | The Capsule Blog System That Fuels Her Email Marketing featuring Jana Osofsky [Empire Exclusive]

    EP 470 | The Capsule Blog System That Fuels Her Email Marketing featuring Jana Osofsky [Empire Exclusive]
    Feb 23 2026
    Ever feel like you’re stuck on the content treadmill, endlessly creating content, only to feed the social media algorithm.

    In this Empire Exclusive episode, Jana Osofsky reveals her Capsule Blog System: A high-converting, blog strategy that fuels her entire email marketing engine.

    In her interview, Jana walks you through how she turns 12–20 evergreen blog posts into repeatable, repurposable gold, and how her system fuels her email to guide subscribers toward sales, without treating nurture and sales like they're two entirely separate things.

    TAKEAWAYS:
    • Evergreen blog content is the foundation of Jana’s email marketing strategy and she reuses it weekly to build trust and drive sales.
    • Jana doesn't silo nurture and sales emails. Every email can do both, when written with intention.
    • Jana sends 2–3 emails per week from her capsule blog library and isn’t afraid to email a lot during a launch (think: 8+ per day!).
    • Specificity sells. Jana writes highly targeted emails to answer objections and speak directly to her audience’s pain points, often in series that are closely sent out one after another.
    • Jana chalks her email success up to knowing what season of business you're in and aligning your CTAs to move your subscribers in that direction.
    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Sign up for Jana's High Level Hits email series

    Snag 1 of only 12 VIP Weeks in 2026. VIP Week is a high-touch, Monday–Monday intensive where we build your email funnel the right way — with strategy first, and sales baked in from the start.

    Know you need email marketing support, but not sure what offer works best for you? Fill out this form,     and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
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    24 min
  • EP 469 | The Real Email Metric That Drives Sales

    EP 469 | The Real Email Metric That Drives Sales
    Feb 16 2026
    You’ve been obsessing over your email open rates, but they’re not the metric that actually makes you money.

    In this episode, Allison Hardy breaks down why your click rate is the real MVP of your email funnel, and how to improve it without rewriting every email you’ve ever sent. If your list isn’t clicking, they’re not buying...and that’s a problem you can’t afford to ignore.

    TAKEAWAYS:
    • Clicks—not opens—are what drive sales and signal positive engagement to email providers like Gmail.
    • If you’re not training your email list to click early and often, asking them to click to buy later will fall flat.
    • The PS section is prime real estate, don’t let it go to waste without a clickable link.
    • Placing your link multiple times (including near the top) boosts the chances your reader will actually take action.
    • How you invite the click matters just as much as where it goes—clarity, variety, and benefit-focused language are key.
    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Want to learn more about creating a culture of clicking in your email funnel? Listen to episode #468.

    Want to learn how to strategically set up your P.S. for clicks? Check out Profitable P.S.'s!

    If your emails are getting opened but not clicked, VIP Week is where we fix the strategy behind that, and fast! Snag one of the 12 VIP Week spots available in 2026 by clicking here.

    Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
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    6 min
  • EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence

    EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence
    Feb 9 2026
    You know you're supposed to nurture your leads, but are you doing it in a way that actually builds trust fast?

    In this Email Empire episode, Allison shares a high-converting (but often overlooked) strategy for making your Email Nurture Sequence feel more personal, more effective, and more like content your people actually want to consume...video!

    She breaks down the why and the how, so you can start using short, strategic videos to make real connections (without needing perfect lighting or a fancy camera).

    TAKEAWAYS:
    • Video accelerates trust by letting leads experience your voice, energy, and personality, something copy alone can’t always do
    • Embedding short (under 2-minute) videos in your nurture sequence helps you feel familiar before your pitch ever happens
    • Video fits right into your audience's habits, they're already used to consuming video content daily
    • Video clicks train your leads to engage with your emails, so when you do pitch, clicking feels natural (+ expected)
    • Pro tools like Descript can streamline the video process, especially its AI Eye Contact feature and captioning tool
    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Want to learn more about Email Nurture Sequences? Listen to episode #467.

    Ready to stop duct-taping your email funnel together? Snag one of the 12 VIP Week spots available in 2026 by clicking here.

    Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

    Try out Descript, my favorite tool for face to camera video! Use this link and get 50% off for the first two months.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
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    10 min
  • EP 467 | The Role of a Nurture Sequence in a High-Converting Email Funnel

    EP 467 | The Role of a Nurture Sequence in a High-Converting Email Funnel
    Feb 3 2026
    You’ve got a lead magnet that people are downloading, but then...crickets? Let’s fix that!

    In this Email Empire episode Allison Hardy breaks down the real MVP of your email funnel: the nurture sequence. It’s not about fluff or filler, it’s about helping your email subscriber see their problem differently so they’re primed to buy before you ever pitch.

    If you’ve ever felt like your email funnel isn’t selling the way it should, this episode is your behind-the-scenes look at what’s missing, and how to fix it.

    TAKEAWAYS:
    • A nurture sequence isn’t just a warm welcome, it’s a strategic series of emails designed to shift your lead’s mindset and get them ready to buy.
    • Unlike a welcome sequence, your nurture sequence focuses on your subscriber’s pain points, assumptions, and logical next steps, not on you.
    • The goal isn’t to sell immediately, but to reveal new layers of their problem so your offer becomes the clear solution.
    • Allison shares two concrete examples (including her own $80K email template funnel) to show how well-crafted nurture sequences do the heavy lifting before the pitch even hits.
    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Snag 1 of only 12 VIP Weeks available in 2026. If your nurture sequence feels unclear, or you’re not sure what to say, what comes next, or how your emails are supposed to work together, this is exactly what we solve during a VIP Week. Click here to learn more.

    Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
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    10 min
  • EP 466 | Using AI to Write Human-First Emails featuring Kinsey Soderberg [Empire Exclusive]

    EP 466 | Using AI to Write Human-First Emails featuring Kinsey Soderberg [Empire Exclusive]
    Jan 26 2026
    What if AI could help you write better emails without making you sound like a robot?

    In this Empire Exclusive episode, Allison Hardy chats with AI expert Kinsey Soderberg about how to use AI tools (like ChatGPT) in a way that actually amplifies your authenticity, without sacrificing your voice.

    Kinsey breaks down the exact ways she uses AI to boost email engagement, open rates, and connection with her audience, all while keeping things human-first, creative, and actually fun! If you're even a little AI-curious, but you don’t want to lose the human-ness in your emails, this episode’s going to blow your mind (and possibly overhaul your inbox strategy).

    TAKEAWAYS:
    • You don’t have to choose between using AI and sounding like yourself. Kinsey shares how her “human-first” approach ensures every email reflects your voice, not ChatGPT’s.
    • Kinsey’s “Quick Grab Prompts” are fun, swipeable prompts that she uses in her emails that skyrocket engagement and get your email list excited to hear from you.
    • Kinsey reveals her sneaky-smart “Scrolly Box” trick for delivering long prompts without cluttering up your emails, and how ChatGPT helped her build it.
    • Discover why “Catch the Latest” sections might just outshine the classic PS (!) and how short, punchy CTAs are outperforming wordy end-of-email pleas.
    • Kinsey gives tactical tips to ditch the dreaded em-dash, beat the cliches, and make ChatGPT sound more you than you might on your own.
    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Hang out with Kinsey on Instagram

    Visit Kinsey on her website

    Want to learn how to host a Bundle that grows your email list with qualified buyers? Snag a spot in the upcoming Bundles That Don't Suck Masterclass.

    Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!

    Know you need email marketing support, but not sure what offer works best for you? Fill out this form,     and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
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    23 min
  • EP 465 | How to Build an Email List of Buyers

    EP 465 | How to Build an Email List of Buyers
    Jan 19 2026
    If you’ve ever caught yourself thinking, “Email marketing would work…if I just had more people on my email list,” this episode is going to flip that belief on its head.

    Allison Hardy breaks down why a massive email list isn’t the secret to more sales, and why focusing on intentional growth matters way more than just watching your numbers go up. She shares her favorite email list-building strategy and explains how it can bring in the right people (the ones who actually buy) without burning you out in the process.

    TAKEAWAYS:
    • A small email list isn't the problem, unintentional list growth is. Quality always beats quantity when it comes to building a profitable email list.
    • Hosting Bundles is more than a lead genration strategy, it’s a way to control who joins your email list and why they’re the right fit for your offer.
    • A successful Bundle follows three rules: (1) the topic filters your audience, (2) the contributors are aligned and strategic, and (3) the Bundle is the start of the journey, not the finish line.
    • The Next Step Bundle brought in 1,193 new email subscribers and $3.5K in direct revenue, but the real win was the post-Bundle email funnel that consistently sells
    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Want to learn how to host a Bundle that grows your email list with qualified buyers? Snag a spot in the upcoming Bundles That Don't Suck Masterclass.

    Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!

    Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
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    7 min
  • EP 464 | The Tiny 106 Waitlist That Outsold My 11,000 Subscriber Email List

    EP 464 | The Tiny 106 Waitlist That Outsold My 11,000 Subscriber Email List
    Jan 12 2026
    What if the tiny waitlist you're overlooking could outsell your massive email list?

    In this de-brief episode, Allison pulls back the curtain on her recent Black Friday launch, where 78% of sales came from just 106 people on a waitlist, not her full 11,000 subscriber list. Allison breaks down how qualified, pre-sold email subscribers did the heavy lifting before the cart even opened, and why that’s the real secret to conversions.

    TAKEAWAYS:
    • A strong waitlist strategy can dramatically outperform a large, unqualified email list. Allison’s 106-person waitlist converted at 17%.
    • Your sales emails don't need to do the convincing when the decision is already made during the waitlist phase.
    • Timing and positioning beat urgency and pressure, every single time.
    • The most important sales work happens before anyone ever clicks a “buy” button.
    • Selling to fewer, more qualified people often creates more predictable and profitable results.
    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Want to watch the full waitlist strategy de-brief? Click here to access it.

    Want smarter emails without starting from scratch? The Email Marketing Trend Report is your no-fluff, $7/month guide to what’s actually working in real email funnels right now. Each month, you’ll get a bite-sized PDF delivered to your inbox with simple tweaks that help your emails sell more—without rewriting everything from the ground up. Snag your subscription right here.

    Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!

    Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
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    7 min
  • EP 463 | The 3-Part Email Funnel That Consistently Drives Sales on Autopilot

    EP 463 | The 3-Part Email Funnel That Consistently Drives Sales on Autopilot
    Jan 5 2026
    Most email funnels are a hot mess of confusing automations, mismatched lead magnets, and pitch sequences that try to teach instead of sell.

    In this kickoff episode of the Email Empire Podcast, Allison Hardy is pulling back the curtain on exactly what makes an email funnel consistently sell, without relying on a single trending sound or Instagram Story. If you’ve ever wondered why your emaill funnel isn’t selling (or where to even begin building one), in this episode you’ll learn the three things that actually create sales in your email funnel, and the three things you’ve probably been told matter, but absolutely don’t.

    TAKEAWAYS:
    • If your email funnel isn’t selling, the problem started before the pitch, and most likely, with your lead magnet.
    • Your email nurture sequence isn’t fluff, it’s the most powerful sales tool in your entire email funnel when done right.
    • Selling starts with safety. When your subscribers feel seen and supported, they’re far more likely to buy.
    • Your email pitch sequence must speak to all 7 buyer types in your audience, and not a single one of them needs more education.
    • If you want your email funnel to stop collecting dust and start making sales, it’s all about intentional structure, not last-minute copywriting.
    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!

    Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
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    15 min