I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

This interview is not only going to be insightful for you; it’s a personal one for me. In fall 2025 I produced an impact video for Community Farmers Markets in Atlanta. It was a true pleasure, because I’ve been going to their different markets for years. Working on their video, I was so impressed with CFM’s approach, in a few ways that I think will be illuminating for your organization: (1) having a brand and brand strategy that informs your storytelling goals; and (2) trusting your community with the challenges you face. My guest is Ana Maria Páramo, co-executive director and creative director of Community Farmers Markets.

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

As I record this, it’s early January. If you work with or lead a nonprofit, you’re probably either figuring out and embarking on your strategic game plans for the year. If that plan includes video – and it absolutely should, because of all the ways video tells your story best – I want to provide a framework for how to determine your investment in 2026. This is your nonprofit's video game plan for 2026. We talk larger strategy, dive into the two paths for video storytelling, and for each you’ll leave with three questions/prompts to get yourself and your organization started with investing in video in the year ahead.

I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.

As someone who spends my days making videos for nonprofits, I always admire the nonprofits that have a clearly defined strategy for video. And in Atlanta, a recent client of mine is a perfect example.

FreeRent.Org is a young nonprofit, but you wouldn’t know it by their video output. They post everywhere, from Instagram to LinkedIn. They use videos on their web site. And they recently brought me in for a video specifically geared at a major fundraising event. They do it on all fronts, and they do it well. My guest is Ashley Stewart, the executive director of FreeRent.Org, with a thoughtful look into how they thrive.

FREERENT.ORG IMPACT VIDEO: https://www.youtube.com/watch?v=PW8Y16ryv34