Épisodes

  • Supporting the Backbone of Rural America with Krista Soda

    Supporting the Backbone of Rural America with Krista Soda
    Jul 7 2026
    Intro: We're welcoming back a familiar face and one of our favorite advocates for agriculture, Krista Soda. As a leader with Nationwide Agribusiness, Krista has spent more than two decades helping build the future of agriculture through talent development, youth engagement, and support for women in the industry. But beyond her impressive career, Krista is known for her infectious positivity, practical wisdom, and genuine passion for helping others succeed. In this conversation, we dive into everything from her legendary travel spreadsheets and love of dry shampoo to the lessons she's learned as a mother, leader, and lifelong problem solver. Most importantly, we have an honest discussion about mental health in rural America, why it's okay to ask for help, and how organizations like Nationwide are working alongside industry partners to bring awareness and resources to farming and ranching communities. Krista brings humor, heart, and a refreshing perspective to every topic, making this one of those conversations that feels like catching up with an old friend. So grab your coffee, settle in, and join us for another episode of Dirt Diaries. Let’s get dirty with Krista! Socials: Instagram: @spen_71 LinkedIn: Krista Soda - Nationwide Agribusiness Insurance Company | LinkedIn Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Mentioned in this episode:John DeereFollow us on social mediaFollow us on social mediaNationwideNationwideJohn Deere
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    48 min
  • Writing Your Way Home: Caroline George Larson's Journey into Western Culture

    Writing Your Way Home: Caroline George Larson's Journey into Western Culture
    Jun 30 2026

    On this episode, we’re sitting down with author, storyteller, and marketing strategist Caroline George Larson. Caroline shares her remarkable journey from publishing novels with HarperCollins to discovering an unexpected calling in agriculture and ranch life. Going from city life to wide-open spaces in Wyoming, Caroline learned the language and culture of the cattle industry from the ground up, and built a career helping ranchers and rural businesses tell their stories. In this conversation, Caroline reflects on the courage it takes to start over, the importance of preserving traditions, and why some of life's biggest lessons come from choosing the uncomfortable path. From writing books and playing music to life on horseback and small-town adventures, Caroline brings warmth, wisdom, and plenty of humor. Whether you're chasing a dream, navigating a career pivot, or simply love a good story, this episode is full of inspiration and reminders that purpose, and even love, often finds us in the most unexpected places. Let’s get dirty with Caroline!

    Socials/Resources:

    Instagram: @authorcarolinegeorge

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    Mentioned in this episode:

    Nationwide

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    53 min
  • Rooted in Resilience with Dr. Liz Fiedler Mergen

    Rooted in Resilience with Dr. Liz Fiedler Mergen
    Jun 23 2026
    On this episode, I sit down with Dr. Liz Fiedler Mergen—a nurse practitioner, flower farmer, entrepreneur, author, speaker, and host of the Rooted Agritourism podcast. Liz’s story is one of resilience, reinvention, and building something beautiful from unimaginable loss. In 2020, Liz found herself facing difficult decisions about family, legacy, and the future of a fifth-generation Minnesota farm. What began as a small flower stand at the end of her driveway soon grew into a thriving agritourism destination, wedding flower business, and event venue that now welcomes visitors from across the region. In this conversation, Liz shares how agriculture has always been part of her roots, why flowers became a source of healing during grief, and how she transformed a historic family farm into a revenue-generating business designed to serve future generations. From navigating risk and entrepreneurship to discussing social media, agritourism, motherhood, and legacy, Liz offers a powerful reminder that even when life doesn't go according to plan, growth is still possible. This is a conversation about grit, purpose, and learning how to bloom anyway. Lets get dirty with Dr. Liz Fiedler Mergen!Socials/Resources:LinkedIn:https://www.linkedin.com/in/liz-fiedler-mergen-54aab3321/Facebook:https://www.facebook.com/sunnymarymeadow Website:Sunny Mary Meadow – Beautiful Handpicked Flowers & Custom Floral ArrangementsInstagram: Dr. Liz: https://www.instagram.com/lizfiedlermergen/ Sunny Mary Meadow: https://www.instagram.com/sunnymarymeadow/ The Bloom Room Venue: https://www.instagram.com/thebloomroomstjoe/Rooted Agritourism podcast: https://www.instagram.com/rootedagritourism/Farmers to Florists: https://www.instagram.com/farmerstoflorists/Additional Links:Buy the book: https://bookshop.org/p/books/flowers-bloom-anyway-a-memoir-rebuilding-a-life-you-didn-t-choose-dr-liz-fiedler-mergen/49e5d75285914041?ean=9781636989273&next=tConnect with FarmHER + RanchHERSign up for our NewsletterFarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTubeKirbe Schnoor: Instagram | Facebook | TikTok Mentioned in this episode:John DeereNationwideJohn DeereNationwideFollow us on social mediaFollow us on social media
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    49 min
  • From the Farm to Advising Fortune 500s with Emily French, CEO of Global Ag Protein

    From the Farm to Advising Fortune 500s with Emily French, CEO of Global Ag Protein
    Dec 18 2025
    Today we’re taking a broader look at agriculture — how what happens on farms here at home connects to markets, policies, and decisions being made around the world — with one of the most respected voices in global commodity markets and agricultural strategyMy guest today is Emily French, CEO of Global Ag Protein. Emily grew up on a farm in Idaho, giving her a front-row seat to the realities of ag production — something that still shapes her perspective today, even as she advises Fortune 500 companies, producers, and policymakers around the world.In this episode, Emily shares her incredible journey from the fields to the forefront of international trade. We talk about the fear of failure and the courage it takes to lead, the importance of authenticity in business and in life, and the evolving role of women in shaping agriculture’s future. She also sheds light on how global trade policy impacts everyday farmers—and why relationships and trust still matter more than ever in this business.Emily’s insight is unmatched, but what I love most is her humility, her humor, and her belief in the power of community.Let’s get dirty with Emily._________________________________________Like the Dirt Diaries podcast? Subscribe to our YouTube Channel and wherever you get your podcasts for new episodes every Thursday! Please also rate and review to help us continue growing. We want to hear your feedback, favorite moments and dream guests for the show!ResourcesConnect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Emily French: LinkedInMentioned in this episode:John DeereSee what’s happening now and make better decisions with all your data.John DeereFind a farm agent today with Nationwide.NationwideFind a farm agent today with Nationwide.NationwideJohn DeereSee what’s happening now and make better decisions with all your data.John DeereFollow us on social mediaFollow us on social media
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    1 h et 1 min
  • BTS of Making FarmHER + RanchHER with Producers and Videographers Jonny Clark and Zach McCann

    BTS of Making FarmHER + RanchHER with Producers and Videographers Jonny Clark and Zach McCann
    Dec 11 2025
    Today’s episode is going to be a little different... and a whole lot of fun.I am welcoming two guys who I call my coworkers and good friends: Johnny Clark and Zach McCann — the producers, videographers and visionaries behind FarmHER + RanchHER. These guys are normally behind the camera, but today I am putting them in the hot seat to share all the dirty details of making the show.Together, we’ve spent thousands of miles on the road, crossed just about every state line, and lived through just about every farm and ranch mishap you can imagine—as well as broken gear, 16-hour days, cicada attacks, and more coffee and gas-station snacks than I’d like to admit.Jonny and Zach are the heartbeat our crew, capturing the beauty, grit, and realness of every FarmHer and RanchHer we meet. They’re also the ones who keep me sane and accountable when filming — whether they’re dishing out some brutal honesty, words of encouragement or a much needed laugh. They’ve got stories for days, and just as I expected, they don’t hold back at all!In this episode, we talk about the chaos, the laughs, the occasional disasters, and the deep respect we all share for each other and the women whose stories we’re telling.So buckle up, because we’re pulling back the curtain on what it’s really like behind the scenes of FarmHER + RanchHER. Let’s get dirty with Jonny and Zach. _________________________________________Like the Dirt Diaries podcast? Subscribe to our YouTube Channel and wherever you get your podcasts for new episodes every Thursday! Please also rate and review to help us continue growing. We want to hear your feedback, favorite moments and dream guests for the show! ResourcesConnect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Jonny Clark: InstagramZach McCann: Instagram Mentioned in this episode:Find a farm agent today with Nationwide.NationwideJohn DeereSee what’s happening now and make better decisions with all your data.John DeereFind a farm agent today with Nationwide.NationwideFollow us on social mediaFollow us on social mediaJohn DeereSee what’s happening now and make better decisions with all your data.John Deere
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    1 h et 1 min
  • Buzzing with Brandi Buzzard: Ranching, Raising Girls and Agvocating for our Industry

    Buzzing with Brandi Buzzard: Ranching, Raising Girls and Agvocating for our Industry
    Dec 4 2025
    Today I get to sit down with someone who I’ve known for a long time. We’ve worked together, traveled together, learned from each other, and I’ve watched her build a life and a voice that is as bold as it is genuine.Today’s guest is the one and only Brandi Buzzard — cowgirl, rancher, mom, writer, speaker, communications pro, and self-employed powerhouse who somehow manages to rope steers, raise daughters, speak on national stages, and spark meaningful conversations in the cattle industry… all while being hilariously real and refreshingly honest.In this conversation, Brandi opens up about her journey — from her early days freelancing and blogging, to her time with NCBA and Red Angus, to the moment she decided to leap into full-time self-employment. We talk about why she uses her voice so boldly, how she navigates change, her passion for correcting misinformation, the future of beef and global trade, what it means to raise kids in the western lifestyle, and how she learned to stop waiting for opportunities and start creating them.We also get into some fun things… like teaching her daughters to drive the feed truck, junior rodeo memories, the Chiefs’ terrible season, and why a grilled cheese in the horse trailer tastes better than almost anything.Brandi is real, raw, brave, opinionated in the best way, and deeply committed to making this industry better than she found it. And I can’t wait for you to hear this one.Let’s get dirty with Brandi._________________________________________Like the Dirt Diaries podcast? Subscribe to our YouTube Channel and wherever you get your podcasts for new episodes every Thursday! Please also rate and review to help us continue growing. We want to hear your feedback, favorite moments and dream guests for the show! ResourcesConnect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Brandi Buzzard: Website | Instagram | FacebookMentioned in this episode:John DeereSee what’s happening now and make better decisions with all your data.John DeereFind a farm agent today with Nationwide.NationwideFollow us on social mediaFollow us on social mediaJohn DeereSee what’s happening now and make better decisions with all your data.John DeereFind a farm agent today with Nationwide.Nationwide
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    56 min
  • Rooted in Wealth with Farm Finance Mom Jenny Weg

    Rooted in Wealth with Farm Finance Mom Jenny Weg
    Nov 27 2025
    Hey y’all—welcome back to Dirt Diaries. Today I’m joined by someone who has her boots firmly planted in both the fields and the financials of legacy farming.Jenny Weg is raising her daughters on the same land her family has worked for generations in Ocheyedan, Iowa. She’s also a digital strategist by day, a farmhouse renovator by night, an ag and finance influencer online, and the creative force behind “Rooted in Wealth,” where she helps rural families build better financial futures.In this conversation, Jenny and I talk about the realities of family farming—succession planning, balancing work and motherhood, and the role of faith and resilience when times get tough. We also dive into her use of social media to educate and connect, why financial planning is so critical in ag, and how she’s championing women to step confidently into leadership roles on the farm and beyond.She’s funny, honest, and full of practical wisdom that comes straight from lived experience.Let’s get dirty with Jenny. _________________________________________ Like the Dirt Diaries podcast? Subscribe to our YouTube Channel and wherever you get your podcasts for new episodes every Thursday! Please also rate and review to help us continue growing. We want to hear your feedback, favorite moments and dream guests for the show! ResourcesConnect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Jenny Weg: Website | Instagram | Facebook | TikTokMentioned in this episode:Find a farm agent today with Nationwide.NationwideJohn DeereSee what’s happening now and make better decisions with all your data.John DeereJohn DeereSee what’s happening now and make better decisions with all your data.John DeereFollow us on social mediaFollow us on social mediaFind a farm agent today with Nationwide.Nationwide
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    54 min
  • Shea Fisher Durfey on Rodeo Life, Western Fashion, Country Music and Following your Calling

    Shea Fisher Durfey on Rodeo Life, Western Fashion, Country Music and Following your Calling
    Nov 20 2025
    Today’s guest is someone who truly does it all—with a whole lot of style.She’s a champion barrel racer, a chart-topping country music artist, fitness influencer and an entrepreneur whose fashion collections —including Shea Baby and Shea Michelle Buckles—have become Western staples.But beyond the arena, the stage, and the studio, Shea Fisher Durfey is also a wife, to World Champion Tie-Down Roper Tyson Durfey, and a mom, navigating the balance of family life while continuing to build her own legacy. In our conversation, we dive into how she’s built a name for herself in music, rodeo, and business, the lessons she’s learned along the way, and the faith that keeps her grounded through it all.Shea’s story is filled with resilience, authenticity, and the reminder that you can be more than one thing—you can be everything you’re called to be.Let’s get dirty with Shea.And check out the official music video for her latest single that dropped earlier this year, Ow in Cowboy! https://www.youtube.com/watch?v=i5l5DjjyGAA_________________________________________ Like the Dirt Diaries podcast? Subscribe to our YouTube Channel and wherever you get your podcasts for new episodes every Thursday! Please also rate and review to help us continue growing. We want to hear your feedback, favorite moments and dream guests for the show! ResourcesConnect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Shea Fisher Durfey: Website | Instagram | Facebook | TikTok | YouTube | Spotify | ITunes | AmazonMentioned in this episode:Follow us on social mediaFollow us on social mediaJohn DeereSee what’s happening now and make better decisions with all your data.John DeereFind a farm agent today with Nationwide.NationwideFind a farm agent today with Nationwide.NationwideJohn DeereSee what’s happening now and make better decisions with all your data.John Deere
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    56 min