In this episode of Dirt Diaries, we’re sitting down with Jennifer Boka, Senior Livestock Director and Industry Relations Leader for the National Western Stock Show. She reflects on a career that has connected every corner of the agriculture industry, gives insight into the rich traditions that make National Western so special, and tells us how meaningful experiences can connect consumers with the people who raise their food. Jennifer also opens up about balancing motherhood with a demanding career, the lessons livestock judging taught her about resilience, why mentorship matters, and the importance of listening before leading. Whether you're a stock show exhibitor, rodeo competitor, livestock enthusiast, or simply someone who appreciates the people behind agriculture, this conversation is packed with wisdom, perspective, and a deep appreciation for the traditions that continue to shape our industry. Let’s get dirty with Jennifer!

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LinkedIn: Jennifer Altenburg Boka

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Instagram: @boka_jenn

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John Deere

John Deere

Nationwide