In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with Tony Byrne, founder of Real Story Group, to unpack the realities of enterprise MarTech decision-making. With decades of experience offering vendor-agnostic insights, Tony discusses why traditional analyst quadrants fall short, how organizations can navigate platform consolidation, and the growing role of composability in digital experience architecture.

From the pitfalls of overbuying to the emergence of “legless” CMS architectures, Tony shares practical guidance for enterprises managing complex digital estates. The conversation also explores how AI and agents are reshaping content and decisioning workflows—and why strong governance still matters.

Whether you’re rethinking your CMS or evaluating how to manage global vs. local web needs, this episode offers honest perspectives and useful direction.

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In Part 2 of this thought-provoking conversation, host Julian Tedstone welcomes back Alison from Quantum of Value for a candid exploration of the deeper issues surrounding Agile methodologies in digital transformation.

Together, they take on a pressing question: What’s going wrong with Agile? From disillusionment at the boardroom level to ineffective top-down mandates, Alison unpacks the “cargo cult” phenomenon—where organizations go through the motions without understanding the purpose behind Agile practices. She draws on real-world experiences, data from Gartner, and field insights to explain why 70% of digital transformations fail—and how poor adoption, rushed scaling, and a focus on the wrong metrics (like velocity over value) contribute to the problem.

Listeners will also hear about:
• The danger of “sheep-dip Agile” training programs
• How scaling too fast can derail even promising starts
• Why story points and velocity are often misused
• The toll of change fatigue on teams and individuals
• The importance of cultural readiness and meaningful leadership engagement

Alison also shares how her team uses behavioral data to support Agile teams through Performalise, a platform that helps surface and correct performance issues before they grow.

This episode is essential listening for practitioners, leaders, and anyone navigating the realities of digital transformation. It’s honest, accessible, and focused on learning—not just critique.

🎧 Tune in and get ready for Part 3, where Jules and Alison continue to unpack what’s next for Agile and how to reframe success on more meaningful terms.

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In this episode, Alan Perestrello, Managing Director at HartSquare, joins Digital Transformation Survivors to explore how membership and charity organizations are redefining their digital journeys.

From balancing tradition with innovation to building user-led technology ecosystems, Alan shares how communities rooted in shared purpose can make smarter decisions about their marketing and CRM stacks.

Together, we discuss the unique dynamics of member-driven engagement, the challenges of retention versus acquisition, and how truth, standards, and trust are being reshaped in the age of intelligent agents.

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