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Summary

In this episode, Femi Olajiga discusses the critical aspects of the website design process, particularly for small business owners. He highlights common mistakes made during the design phase, the importance of understanding user psychology for conversions, and outlines a structured approach to creating a high-converting website. Femi emphasizes the need for a comprehensive strategy that includes SEO, UX, and content considerations, and provides actionable insights for optimizing existing websites.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

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Summary

Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

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Summary

In this episode, Femi Olajiga discusses the significance of Google Business Profile for small business owners, emphasising its role in local SEO and customer acquisition. He explains how to optimise the profile for better visibility on Google Maps, the importance of customer reviews, and strategies for engaging with customers effectively. The conversation highlights the cost-effectiveness of using Google Business Profile compared to traditional advertising methods.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

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Summary

Femi Olajiga shares a comprehensive guide on growth marketing strategy for small business owners, emphasizing the importance of a documented plan, understanding your brand, market analysis, and building in-house marketing capacity.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

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Summary

Femi Olajiga shares a comprehensive 7-step marketing audit process designed for business owners to evaluate and improve their marketing efforts. This episode covers brand strategy, competitor analysis, SEO, paid ads, content marketing, analytics, website CRO, and team structure, empowering owners to identify waste and optimize for growth.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

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Summary

Femi Olajiga discusses how business owners can effectively manage their Google Ads budgets, avoid conflicts of interest, and ensure their advertising efforts align with profit and revenue goals. He emphasizes the importance of proper delegation, regular review meetings, and understanding the commercial impact of ad campaigns.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

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Summary

Femi Olajiga discusses how optimizing landing pages and aligning Google Ads strategies can significantly improve conversion rates and reduce wasted ad spend. He shares insights from research, case studies, and practical tips for business leaders to enhance their digital marketing efforts.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

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Summary

Femi Olajiga discusses the core reasons why marketing efforts often fail and provides actionable solutions for business leaders to improve commercial outcome from marketing. Key topics include the importance of a documented marketing strategy, the role of leadership and accountability, and how to hire the right marketing talent.

Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting