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In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of education and ongoing training to address unconscious biases and ensure that all team members feel valued and included.

Chapters

00:00 Introduction to Inclusion and Diversity in Marketing
01:53 Understanding Diversity and Inclusion
04:47 The Business Case for Inclusion and Diversity
07:28 Hiring Practices and Team Dynamics
11:32 Microaggressions and Their Impact
14:26 Supporting Marginalized Individuals in Teams
19:59 Onboarding Practices for Inclusion
23:58 Real-Life Experiences and Recommendations
28:35 Conclusion and Key Takeaways

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In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach to audits, including a detailed checklist and the significance of understanding the nuances of Performance Max campaigns. Common mistakes across different industries are also highlighted, underscoring the necessity of expert intervention for optimal Google Ads performance.

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